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In an exposition reminiscent of crossover works such as Gödel, Escher, Bach and Fermat's Last Theorem, Andrew Smart weaves together Mangarevan binary numbers, the discovery of LSD, Leibniz, computer programming, and much more to connect the vast but largely forgotten world of psychedelic research with the resurgent field of AI and the attempt to build conscious robots.

In the 24 engaging lectures of The Nature of Matter, no scientific background is needed to appreciate such miracles of everyday life as a bouncing rubber ball or water's astonishing power to dissolve. Moreover, the study of matter has led directly to such inventions as semiconductor circuits for computers, new fabrics for clothes, and powerful adhesives for medicine and industry.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Ripples in Spacetime is an engaging account of the international effort to complete Einstein's project, capture his elusive ripples, and launch an era of gravitational-wave astronomy that promises to explain, more vividly than ever before, our universe's structure and origin. The quest for gravitational waves involved years of risky research and many personal and professional struggles that threatened to derail one of the world's largest scientific endeavors.

On 8 March 2014, a Boeing 777 travelling from Malaysia to Beijing with 239 people onboard disappeared. Despite the most expensive and expansive search in human history, it has never been found. Was it one of the largest ever acts of mass murder, a hijacking that went wrong, or was it something less sinister like technical failure? Aviation experts have no answers. Politicians have no easy solutions. Families have no bodies to bury.

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. 

What’s it like to race across the blacktop of the nation’s most famous track? How does it feel to smash into a concrete wall while going over 200 miles per hour? This exciting, humorous, and poignant collection of tales takes listeners inside the most exciting race in America. Tales from the Indianapolis 500 captures horrific collisions and sweet victories from drivers past and present.

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

In 2006, IndiGo was one of the late entrants into the low-cost airline business in India. The market already had many strong players by then-several of them new-including Captain Gopinath's Air Deccan, Ajay Singh's SpiceJet, Vijay Mallya's Kingfisher Airlines and Wadia Group's GoAir. In the next...

A man shoots down a drone that is flying over his private property. A retail store uses predictive data analytics to send pregnancy-related advertising to a teenager who has not told her parents about her condition. A police officer places a GPS device on a suspected criminal's car to follow him and build a case against him. The news is full of such stories, in which new technologies lead to dilemmas that could not have been imagined just a few decades ago.

LONGLISTED AS A FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD SHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE An illuminating tour through the manufacturing world and its seismic influence on our lives, from internationally renowned expert Tim Minshall We live in a...

Like it or not, you’re a leader now. Better step away from your computer and figure out how to deal with people! There are few leadership books tailored specifically to the needs of technical-minded people who like hard evidence, plain language, and industry-specific guidance.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization. 

Elon Musk is among the most controversial titans of Silicon Valley. To some, he's a genius and a visionary, and to others, he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets, and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

This book is not an argument for or against artificial intelligence. It is an exploration – a chance to understand how AI emerged, how it works, and what its presence means for our world. Whether you are a curious learner, a technology enthusiast, or someone navigating AI's growing presence in everyday life, this book is for you.

How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book.

Tom and Ray lead colorful (not to mention grimy) lives, and each week they share the hilarity with millions of radio listeners. Their latest collection will delight diehard fans and anyone who cares about cars and good humor.

"This is the most important book on Silicon Valley I've read in two decades. It will take us all back to our roots in the counterculture, and will remind us of the true nature of the innovation process, before we tried to tame it with slogans and buzzwords." -- Po Bronson, #1 New York Times...

Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In Blue Mind, Wallace J. Nichols revolutionizes how we think about these questions, revealing the remarkable truth about the benefits of being in, on, under, or simply near water.