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Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

In an exposition reminiscent of crossover works such as Gödel, Escher, Bach and Fermat's Last Theorem, Andrew Smart weaves together Mangarevan binary numbers, the discovery of LSD, Leibniz, computer programming, and much more to connect the vast but largely forgotten world of psychedelic research with the resurgent field of AI and the attempt to build conscious robots.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

What’s it like to race across the blacktop of the nation’s most famous track? How does it feel to smash into a concrete wall while going over 200 miles per hour? This exciting, humorous, and poignant collection of tales takes listeners inside the most exciting race in America. Tales from the Indianapolis 500 captures horrific collisions and sweet victories from drivers past and present.

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.

Ripples in Spacetime is an engaging account of the international effort to complete Einstein's project, capture his elusive ripples, and launch an era of gravitational-wave astronomy that promises to explain, more vividly than ever before, our universe's structure and origin. The quest for gravitational waves involved years of risky research and many personal and professional struggles that threatened to derail one of the world's largest scientific endeavors.

LONGLISTED AS A FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD SHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE An illuminating tour through the manufacturing world and its seismic influence on our lives, from internationally renowned expert Tim Minshall We live in a...

In 2006, IndiGo was one of the late entrants into the low-cost airline business in India. The market already had many strong players by then-several of them new-including Captain Gopinath's Air Deccan, Ajay Singh's SpiceJet, Vijay Mallya's Kingfisher Airlines and Wadia Group's GoAir. In the next...

On 8 March 2014, a Boeing 777 travelling from Malaysia to Beijing with 239 people onboard disappeared. Despite the most expensive and expansive search in human history, it has never been found. Was it one of the largest ever acts of mass murder, a hijacking that went wrong, or was it something less sinister like technical failure? Aviation experts have no answers. Politicians have no easy solutions. Families have no bodies to bury.

Blockchain and crypto aren't just for speculators anymore—they're the basis of the rising decentralized internet. Web3 has the potential to rewrite the past decade's rules: Monopolies may be shattered, fortunes will be made and lost, and new classes of products and services will emerge. Where does your business fit in? Web3: The Insights You Need from Harvard Business Review will show you how today's most innovative organizations are choosing Web3, evaluating their risks, experimenting with their brands, and preparing to win in the newer, better internet age.

A man shoots down a drone that is flying over his private property. A retail store uses predictive data analytics to send pregnancy-related advertising to a teenager who has not told her parents about her condition. A police officer places a GPS device on a suspected criminal's car to follow him and build a case against him. The news is full of such stories, in which new technologies lead to dilemmas that could not have been imagined just a few decades ago.

From Myanmar's highlands to the British Pennines, from slow travel between coffee plantations in Borneo to a cross-continent odyssey on African railways, from the pioneers of the American West to European trains in war, this is a new prism through which to explore human lives, and global landscapes, politics and history. The Untold Railway Stories is a testament to both the joy and impact of train travel - to the ambition and ingenuity, and also to destruction and sacrifice within its history - and is published to coincide with the 200th anniversary of the first passenger railway line.

Bertrand Russell wrote that mathematics can exalt "as surely as poetry". This is especially true of one equation: ei(pi) + 1 = 0, the brainchild of Leonhard Euler, the Mozart of mathematics. More than two centuries after Euler's death, it is still regarded as a conceptual diamond of unsurpassed beauty. Called Euler's identity, or God's equation, it includes just five numbers but represents an astonishing revelation of hidden connections.

How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book.

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

Der erfahrene Solarunternehmer Gerd Schöller bringt die hitzige Debatte zurück auf den Boden der Tatsachen: Was ist machbar, was ist Mythos – und wo wird schlichtweg gelogen? Mit einem scharfen Blick für Realität und Machbarkeit zeigt Schöller, wie die Energiewende gelingen kann – mit Hightech, Digitalisierung und Unternehmertum. Dieses Buch räumt auf mit Ideologien und liefert Antworten für alle, die nicht nur debattieren, sondern endlich Lösungen sehen wollen.

In the 24 engaging lectures of The Nature of Matter, no scientific background is needed to appreciate such miracles of everyday life as a bouncing rubber ball or water's astonishing power to dissolve. Moreover, the study of matter has led directly to such inventions as semiconductor circuits for computers, new fabrics for clothes, and powerful adhesives for medicine and industry.

Robots may one day rule the world, but what is a robot-ruled Earth like? Many think the first truly smart robots will be brain emulations, or ems. Scan a human brain, then run a model with the same connections on a fast computer, and you have a robot brain, but recognizably human. Train an em to do some job and copy it a million times; an army of workers is at your disposal. When they can be made cheaply, within perhaps a century, ems will displace humans in most jobs.

In this wide-ranging, character-driven audiobook, science-journalist Emily Anthes takes us on an adventure into the buildings in which we spend our days, exploring the profound and sometimes unexpected ways that they shape our lives. Drawing on cutting-edge research, she probes the painkilling power of a well-placed window and examines how the right office layout can expand our social networks.