Showing results for "Ask the Question" in Marketing & Sales

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and...

Discover the inner workings of a leading Midwest advertising agency through “Ask a Better Question” from Marcus Thomas. Hosted by agency veterans Derek Oyen and Jesse DiFranco, this show looks at what makes agency life tick. In conversations with their peers, Derek and Jesse explore how campaigns take shape, accounts are won and lost, and brilliant creative ideas spring to life. Get an inside look at agency roles from strategists, designers, writers and more as they share personal stories and hard-won lessons from the front lines.

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.