Showing results for "BUSINESS Essential" in Marketing & Sales

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

With so much focus put into making a sale, many professionals find they need help improving the crucial points that come before and after the sale. In Sales Essentials, you'll find the comprehensive, up-to-date information you need to improve your skills at every point of the sales process.

This audiobook is for those in business who simply don't have the time or resources to absorb the plethora of books on sales and marketing. Business Essentials of Sales and Marketing brings the very best sales and marketing experts together in one volume. Each chapter contains a recorded interview with an experienced business advisor providing practical nuts-and-bolts information that you can implement in your own business.

A lot has been said about customer service, but never before has there been so many experts in one place offering their wisdom on finding and retaining customer loyalty. Each chapter is a recorded conversation with each guru and is designed with the listener in mind, not the reader. The power of this audiobook is that it provides a breadth of different views from different leading business experts on customer service all in volume.

What if you can successfully coach anyone in 15, five, or even 60 seconds using one question? Sales Leadership makes delivering consistent, high-impact coaching easy. For busy, caring managers, this removes the pressure and misconception that, "Coaching is difficult, doesn't work, and I don't have time to coach." Since most managers don't know how to coach, they become part of the non-stop, problem-solving legion of frustrated Chief Problem Solvers who habitually do other's work, create dependency, and nourish the seed of mediocrity.

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.

Practical and proven masterclasses for simple and effective small business marketing. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.

The business Leaders Essential guide audiobook bundle contains The Business Leaders Essential Guide to Growth, The Business Leaders Essential Guide to Marketing, and The Business Leaders Essential Guide to Innovation, by renowned business adviser Stephen Dann....

The great belief in the ‘loyal customer’ who will stay with you for years and refer you to others and help out when times get tough and stand by you through thick and thin - is a myth! No client can afford to be so doggedly faithful. They have their costs and issues too. These days it’s all about how you can be loyal to them! Once you realize that and stop blaming your customers for your own ups and downs, you’ll go a long way towards accessing the right thought patterns that will see you through - in all economic climes.

Award-winning voice actor Mark Ryes talks to business owners across the UK and beyond about the effects of the covid-19 pandemic on their business - and how they've been coping, changing and adapting to life in lockdown.

With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.

Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever.

Peter Voogd, author of 6 Months to 6 Figures and founder of the prestigious Game Changers Academy, talks with the leaders of multimillion-dollar brands about the importance of disrupting the industry and finding what makes your brand unique compared to the competition. Learn about the importance of maintaining momentum and finding confidence in not only your brand, but yourself as well.

Packed with practical examples, real-world case studies, and actionable advice, this guide is the ultimate resource for anyone looking to break into the world of affiliate marketing and build a profitable online business. Whether you're a complete beginner or have some experience under your belt, this crash course will equip you with the skills and knowledge to skyrocket your success.

With the Essential B2B podcast, you'll learn how to take your sales and marketing skills to the next level. In each episode, host Joe Ducarreaux interviews top sales and marketing experts who share their insights, tips, and strategies for success. Whether you're looking to improve your cold-calling skills, learn how to better use social media for marketing, or close more deals, this podcast is a must-listen. This podcast is brought to you by Lead Forensics, #1 in B2B website visitor identification. Hosted on Acast. See acast.com/privacy for more information.

Join Derek Hudson as he explores Essential Dynamics, a framework for approaching the challenges facing people and organizations. Consider your Quest!

Influencers now are used as marketing tools to promote products and services and it has become a very lucrative career. This report will show you how you can become a top influencer. Now, being an influencer is a very profitable career. Influencers now are individuals who have the power to sway the purchasing decisions of other people because of their perceived authority, knowledge, position, and relationship with their target audience. The goal of every influencer is to appear genuine and honest so people will trust them and believe whatever recommendations they have.

It would be easy to notice a purple cow if we suddenly encountered one, of course. But how do you spot purple cows in the business world? To be a purple cow in the business world, Godin explains, “Stop advertising and start innovating.” Consumers are immune to most of the advertising that reaches them, but they are hungrier than ever for real solutions to real problems. The secret of successful Internet marketing is to create and drive word of mouth.