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The Portable M.B.A. in Marketing

Written by: Alexander Hiam, Charles D. Schewe
Narrated by: Mario Machado
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In the rapidly changing business environment of today, education has become the key to advancement. Managers - indeed all employees - must constantly increase their knowledge and expertise in order to remain competitive. The Portable M.B.A. in Marketing is your most cost- and time-effective answer. Written by 2 college professors with extensive business and marketing experience, The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.©1994 John Wiley and Sons, Inc. (P)1996 by Dove Audio, Inc. Advertising Marketing Marketing & Sales
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