Showing results for "Brand" in Management

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...

A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

Discover unparalleled business growth with Evolve Brands' innovative customer loyalty programs in India. Elevate your success by engaging customers like never before. Unlock the potential of lasting connections and increased revenue through our cutting-edge solutions. Elevate your business with customer loyalty programs that redefine success.

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear...

What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail.

Brand Creation è il podcast di riferimento per imprenditori, marketer e creativi che vogliono costruire brand memorabili partendo da zero. In ogni episodio approfondiamo i principi fondamentali del branding — dall’identità e lo storytelling fino alla strategia e alla scalabilità. Parliamo con esperti di branding, founder e professionisti del design che condividono esperienze reali, errori commessi e lezioni apprese lungo il percorso. Che tu stia lanciando la tua prima startup o reinventando un’attività già esistente, troverai ispirazione, consigli pratici e idee audaci per ...

Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with.The Intangible Brand is brought to you by Cline and TOKY.Say hello@theintangiblebrand.com

Radio Brand | رادیو برند اولین پادکست تخصصی در حوزه‌ی برندینگ، برندسازی و دیجیتال برندینگ در این پادکست ما درباره‌ی موضوعات مختلف مثل دیجیتال برندینگ، دیجیتال مارکتینگ، استراتژی برند، تحقیقات برند و... صحبت می‌کنیم؛ علاوه بر اون از صاحبین کسب‌وکار دعوت می‌کنیم تا حرف‌ها و چالش‌هارو بشنویم و دربارشون گفت‌وگو کنیم. می پرسید چرا؟ ...

BizTV goes behind the brand with business leaders to discuss strategies, management styles, inspirations and paths to success.https://biztv.com/

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION, Denise Lee Yohn examines some...

Due minuti di branding e comunicazioneUn podcast per chi lavora nella comunicazione, per chi ci si è trovato per caso e per chi, almeno una volta, ha pensato: “Ma non potevamo dirlo meglio?”. Ogni settimana, in due minuti (giuro, solo due), Luca Bizzarri racconta storie, strategie e spunti dal mondo del branding e della comunicazione, partendo da articoli, progetti e tendenze reali. Con ironia, concretezza e quella punta di cinismo che in agenzia non guasta mai.Noi siamo OFG Advertising, un’agenzia di comunicazione. Lavoriamo con le idee, ma ci piacciono solo quelle che funzionano ...

Explore the intersection of people, brand, and systems in this thought-provoking podcast hosted by Lindy Taylor. Each episode dives into the real stories, strategies, and structures that drive thriving businesses—from cultivating culture and leadership, to building authentic brands and designing systems that scale. Whether you're a founder, team leader, or creative thinker, this is your space to rethink how business works from the inside out.Disclaimer: The views and opinions expressed by our interviewees in our videos and podcasts are their own and do not necessarily reflect those of the ...

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.

Ross uplifts #yourbrandvoice, sharing insights on livestreaming, podcasting and content creation to enhance conversations through modern audio and video tools.

Read by the author. Are you stuck in an unsatisfying job or feel like you’re in the wrong profession? An industry that just isn’t a fit? Don’t just settle but succeed in the right career! Get unstuck and land a new career—one you’re genuinely passionate about. Switchers helps you...

Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://...