Showing results by narrator "Graham Rowat" in All Categories

The world is changing dramatically, and it's easy to be alarmed and lose focus of what matters most. Don't fall into that trap! Build leadership skills, boost productivity, and learn and apply the time-tested principles of The 7 Habits of Highly Effective People.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

There are thousands of books on millionaire thinking. The knowledge they offer isn't enough to get you to the highest ranks of wealth. The richest people of our times are billionaires. Only one in five million world citizens belongs to this group. Billionaires are extremely rare, and their mindset differs hugely from that of ordinary millionaires.

Leadership selection isn't the methodical, objective process we imagine. Decisions aren't made by robotic executives ticking boxes for attributes like strategic fit, core competencies, or cultural alignment. Instead, the process is deeply personal, emotional, and often unpredictable. If you think it's purely merit-based, you're not CEO ready. But don't worry, Mark Thompson and Byron Loflin have coached thousands of candidates through the process and have seen it all—they know what it takes to become truly CEO ready and they're sharing it here.

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

Competition is moving beyond industry to ecosystem. Are you ready? In the shift from pipeline to platform, value is no longer created by your company's product or process alone - it's created through interactions. And the strategy you used to become an industry leader won't help you compete in an evolving and complex ecosystem. If you listen to nothing else on platforms and ecosystems, listen to these 10 articles by experts in the field.

Discover the secrets of written persuasion!

Renowned consultant and author Peter Block delivers the latest and fourth edition of his bestselling Flawless Consulting, an intuitive and insightful step-by-step guide to the five phases of effective consulting. The book offers a deep exploration of the skills, tools, and behaviors required to successfully influence others. You'll see exactly what you need to say and do to help others achieve their goals, whether you are an internal or external consultant or anyone in a leadership position who wants to build effective partnerships in business, healthcare, education, or community work.

Budding entrepreneurs face a challenging road. The path is not made any easier by all the cliches they hear about how to make a start-up succeed - from platitudes and conventional wisdom to downright contradictions. This witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of start-ups works and offers hard-earned advice for every step of the journey.

Stock investing is more prevalent than ever, whether directly or indirectly through brokerage accounts, exchange-traded funds (ETFs), mutual funds, or retirement plans. Despite this, the vast majority of individual investors have no training on how to pick stocks. And, until now, there hasn't been a truly accessible, easy-to-understand resource available to help them. The Little Book of Investing Like the Pros was written to fill this void.

If you've ever pondered your existence over your morning coffee or considered the nature of crime and punishment, you're an amateur philosopher. In Philosophy For Dummies, Dr. Tom Morris delivers a refreshing and engaging exploration of the fundamentals of philosophy and shows you that philosophy can be fascinating and fun at the same time. You'll be introduced to topics like the meaning of life, religious belief, and ways to live in the most satisfying ways. You'll also learn about the insights of some of history's greatest philosophers.

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

Anxiety has many faces. There's more than a dozen recognized categories of anxiety, but they all have one thing in common—they all get in the way of living your life. Written by psychologist and anxiety expert David A. Clark, this essential guide offers targeted, proven solutions to take charge of your anxiety—and your life. This is What Anxiety Looks Like dives right into relatable case studies, using a story-based approach to help you overcome the thirteen most common causes of anxiety, so you can live with less worry and fear.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

During extraordinary moments of consciousness - shock, meditative states and sudden mystical revelations, out-of-body experiences, or drug intoxication - our senses of time and self are altered; we may even feel time and self dissolving. These experiences have long been ignored by mainstream science. Recent research, however, has located the neural underpinnings of these altered states of mind. In this book, neuropsychologist Marc Wittmann reveals how experiences that disturb or widen our everyday understanding of the self can help solve the mystery of consciousness.

When does silent compliance with an oppressive regime become unbearable? For Charlie Simpkins, the manager of a small vegetable shop in Los Angeles' San Fernando Valley, part of the West Coast People's Democratic Republic, the breaking point comes when he is asked to display a meaningless propaganda poster in his shop window. It is a seemingly insignificant act in a lifetime of obedience. But Charlie just can't bring himself to do it. This minor act of defiance, however, shows too much independent thinking on Charlie's part, setting off a chain of escalating consequences.

History is full of sensational financial frauds and scams. Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money.

When someone has obsessive-compulsive disorder (OCD), it can affect the entire family. This book is an essential guide to help family members cope with their loved one's compulsive behaviors, obsessions, and constant need for reassurance.

This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.