Showing results for "Brilliance" in Theory

Frederick Kaufman tackles the complex history of money, beginning with the earliest myths and wrapping up with Wall Street’s byzantine present-day doings. Along the way, he exposes a set of allegorical plots, stock characters, and stereotypical metaphors that have long been linked with money and commercial culture, from Melanesian trading rituals to the dogma of Medieval churchmen faced with global commerce, the rationales of Mercantilism and colonial expansion, and the U.S. dollar’s 1971 unpinning from gold.

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

H. G. Wells, one of the 20th Century’s greatest writers—author of The Time Machine, War of the Worlds, The Invisible Man—wrote The Open Conspiracy to express his ideas about how a peaceful and cooperative world community could bring happiness and prosperity to all the inhabitants of the earth. Wars would no longer be fought and hunger would not rear its ugly head. Writing shortly after World War One, he writes of the horrible waste of life and immense suffering that extreme nationalism brought to Europe.