Showing results for "Bruce" in Marketing & Sales

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more in this audiobook.

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships. Mattson and Seidman - C-level executives at Sandler Training, a world leader in sales training - focus listeners on the 11 core principles that can reshape identity and promote professional growth.

This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.

'South Africa and its fraught political economy provide a fascinating case study into how it takes a particular brand of genius to thrive in a difficult domestic environment and to take the ideas and the businesses that deliver them from local to global. Genius tells the stories of some of the...

From the mid-90s to the present, ING Direct grew from a mere concept to an ocean-spanning global enterprise, now managing over $75 billion in assets and with over 7 million customers, earning unprecedented levels of consumer trust and affinity. The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely.

The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.

"Blueprints & Backstories: Business, Mysteries, and the Art of Storytelling"Description: Saga Media invites you to tune in to "Blueprints & Backstories," an enlightening podcast that merges diverse interests and engages listeners with captivating conversations.Our co-hosts, Jeremy Bruce and Al Marschke, leverage their varied backgrounds to present a show that navigates business corridors, peels back the layers of enigmatic mysteries, and shines a spotlight on unique and intriguing narratives.Jeremy Bruce, a seasoned expert in Real Estate Development/Acquisitions, Energy/Power Generation ...

Learn about LinkedIn from an expert, Bruce Bennett. This podcast has you in mind by explaining and discussing LinkedIn. There are many features and benefits to using LinkedIn to market yourself. I welcome questions from our listeners, so if there is a topic you would like to explore in an episode, please email me.

Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama.

Every month we interview brand and communications leaders from B2B organizations, as well as influencers in the agency and analyst world. We explore best practices in brand development as well as the latest news and developments impacting brand leaders. The podcast is produced by Ian Bruce.

Join Bruce Bright Jr, a small business owner that has started and grown a service business from $0 to over $100,000 in sales. Dive deep into everything he has learned and will learn along this entrepreneurial adventure to ultimate freedom. Bruce will be interviewing successful entrepreneurs from many different industries, talking about entrepreneurial and business books he has read, sharing mistakes and successes from his own business experiences, and breaking down his own business and how he plans on growing it to the multi six-figure mark and beyond. Join the adventure and learn how to ...

Herzlich Willkommen zu „Talking Purpose – Wirtschaft neu denken“, dem Podcast rund um nachhaltig erfolgreiche Unternehmens- und Markenführung. Wir wollen mit dem Podcast spannende Insights und Wissen rund um Corporate Purpose vermitteln, mit falschen Vorstellungen und Mythen aufräumen und vor allem mehr Unternehmen motivieren, das Streben nach Profitabilität mit ökologischer und sozialer Verantwortung zu verbinden. Mit meinen Gästen diskutiere ich, wie sie die ersten Schritte in Richtung nachhaltiges Wirtschaften gegangen sind, welche Hürden sie dabei nehmen mussten und welche ...

Welcome to "Flipping Filthy," the podcast where we dive into the wild world of house flipping and uncover the incredible stories behind the homes we've transformed. Join us as we embark on a thrilling journey through the highs and lows of flipping houses, sharing not just our successes, but also our failures.In each episode, we'll regale you with mind-boggling tales of dilapidated properties that we've transformed into stunning living spaces. From haunted houses to forgotten relics, we'll share the jaw-dropping, behind-the-scenes moments that come with the territory of flipping homes.Get ready...

Cashing In On Creativity helps artists, authors, and musicians navigate the real business of making art. Each episode features practical tactics — from pricing and contracts to partnerships, marketing, and passive income — plus interviews with creatives who've built sustainable careers. Real advice, real tools, no fluff.

Im Alter von vier Jahren mit der Familie aus Syrien nach Deutschland ausgewandert, um den deutschen Traum zu leben, später zeitweise obdachlos und anschließend im Knast - Samer Mohamads bisheriger Lebensweg ist ebenso steinig wie einzigartig. Ihm gelang, wovon so viele träumen: Er wurde trotz aller Widrigkeiten zum erfolgreichen Social-Media-Unternehmer. Nun gibt der Facebook-Star Einblick in die Geheimnisse seines Erfolgs und zeigt in seinem Hörbuch "Like!", wie man mithilfe der sozialen Medien im Business durchstarten kann.

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

Developing and coaching the sales team by sitting in on their sales calls is one of the best ROI opportunities open to any organization, large or small. This book shows managers how to use these "ride-along" sessions - whether in-person or digital - to make the sales team more efficient and productive.