Showing results for "Business" in Elections & Political Process

The culmination of nearly 30 years of reporting on Donald Trump, Pulitzer Prize-winning investigative reporter David Cay Johnston takes a revealingly close look at the mogul's rise to power and prominence. Covering the long arc of Trump's career, Johnston tells the full story of how a boy from a quiet section of Queens, New York, would become an entirely new and complex breed of public figure. Trump is a man of great media savvy, entrepreneurial spirit, and political clout. Yet, his career has been plagued by legal troubles and mounting controversy

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future...

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

What are the key factors that win or lose elections in India? What does, or does not, make India's democracy tick? Is this the end of anti-incumbency? Are opinion polls and exit polls reliable? How pervasive is the 'fear factor'? Does the Indian woman's vote matter? Does the selection of...

We live in a time of vast changes that include accelerating globalization, mounting quantities of information, the growing hegemony of science and technology, and the clash of civilizations. Those changes call for new ways of learning and thinking in school, business, and the professions. Listen as psychologist Howard Gardner defines the cognitive abilities that will command a premium in the years ahead.

Drawing on a dozen years of research among managers, officers, and politicians in the public realm and the private sector, among the nonprofits, and in teaching, Heifetz presents clear, concrete prescriptions for anyone who needs to take the lead in almost any situation, under almost any organizational conditions, no matter who is in charge. His strategy applies not only to people at the top but also to those who must lead without authority―activists as well as presidents, managers as well as workers on the front line.

The trusted management classic and go to guide for anyone facing new responsibilities as a first time manager. Learn to conquer every challenge like a pro with the clear, candid advice in The First-Time Manager. For nearly four decades, this trusted guide has brought newcomers up to speed on the...

In this offbeat approach to leadership, college president Steven B. Sample - the man who turned the University of Southern California into one of the most respected and highly rated universities in the country - challenges many conventional teachings on the subject. Here, Sample outlines an iconoclastic style of leadership that flies in the face of current leadership thought, but a style that unquestionably works, nevertheless.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. Mencken H. L. Mencken was wrong. In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple...

A Harper Perennial Political Classic, The Making of the President 1960 is the groundbreaking national bestseller and Pulitzer Prize-winning account of the 1960 presidential campaign and the election of John F. Kennedy. The Making of the President: 1960 revolutionized the way modern presidential...

THIS IS THE BOOK YOU NEED TO READ BEFORE YOU CAST YOUR VOTE ON 4 JULY. Why do some prime ministers manage to get things done, while others miserably fail? What is a 'special adviser' and how did they take over British political life? And why is the House of Lords more functional than most people...

Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination.

“Contravening conventional wisdom, Zelizer offers a spirited defense of parties and partisanship.” —Frances Lee, Princeton University Partisanship is a dirty word in American politics. If there is one issue on which almost everyone in our divided country seems to agree, it’s the belief...

In this eye-opening book, renowned economist Alex Edmans teaches us how to separate fact from fiction. Using colorful examples—from a wellness guru's tragic but fabricated backstory to the blunders that led to the Deepwater Horizon disaster to the diet that ensnared millions yet hastened its founder's death—Edmans highlights the biases that cause us to mistake statements for facts, facts for data, data for evidence, and evidence for proof.

A rivalry that remade the political world as we know it today Politics today doesn’t look much like it did fifty years ago. Electorates that were once divided by economics—with blue-collar workers supporting leftwing parties while the wealthy trended right—are now more likely to split...

How can political campaigns fight back against disinformation? A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are...

The first book to uncover the hidden and powerful role campaign professionals play in shaping American democracy by delving into the exclusive world of politicos through off-the-record interviews We may think we know our politicians, but we know very little about the people who create them...

The Revolution Will Not Be Funded gathers essays by radical activists, educators, and non-profit staff from around the globe who critically rethink the long-term consequences of what they call the non-profit industrial complex.