Showing results for "Business" in Media Studies

A New York Times Book Review Editors’ Choice · A Washington Post Notable Nonfiction Book of 2025 · A People Best Book of November 2025 · An NPR Most Anticipated Book of Fall 2025 A revealing exploration of a quarter century of cultural stagnation, examining the commercial and technological...

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

The 10th anniversary edition, with a new preface by the author “A persuasive and intimate book . . . showing how, phones in hand, we turn away from our children, friends, and coworkers, even from ourselves.” —Carlos Lozada, The Washington Post “[Turkle] presents a powerful case that a...

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

A riveting and revealing look at the shows that helped cable television drama emerge as the signature art form of the twenty-first century. In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest...

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

En los años 70 y 80, mientras ABC, NBC y CBS se disputaban cada pantalla, una familia mexicana, junto a un astuto operador estadounidense, construía en silencio las bases de un imperio. Frente a magnates televisivos como Ted Turner y Rupert Murdoch lograron lo impensable: abrirse paso en el cerrado mundo de la televisión estadounidense. Más tarde, tras ser expulsados del mercado por intereses políticos y corporativos, regresaron gracias a una alianza tan improbable como estratégica con el exrepresentante artístico de Ronald Reagan, Elizabeth Taylor y Marlon Brando.

The Family, fondée par Alice Zagury, Oussama Ammar et Nicolas Colin, a révolutionné l'écosystème des startups françaises entre 2013 et 2025. The Family a favorisé la diversité, cassé les hiérarchies, et permis à des entrepreneurs venus de tous horizons de transformer leurs idées en succès. Mais cette aventure hors du commun a aussi connu des crises, des scandales financiers et des remises en question, révélant les défis éthiques et structurels de l'innovation à l'ère numérique.

Bestselling author of Easy Riders, Raging Bulls and Down and Dirty Pictures, cultural critic Peter Biskind turns his eye toward the new golden age of television, sparked by the fall of play-it-safe network TV and the rise of boundary-busting cable, followed by streaming, which overturned...

“Enough with speculation about our digital future. Infinite Reality is the straight dope on what is and isn’t happening to us right now, from two of the only scientists working on the boundaries between real life and its virtual extensions.” —Douglas Rushkoff, author of Program or Be...

Dalle video-novel di Youtube alle Instagram Stories. Dalle narrazioni di marca al brand journalism. Dagli spazi urbani alle piattaforme espanse. Viviamo in un flusso incessante di contenuti e informazioni. L'universo di conoscenze che abbiamo costruito - e che ci portiamo in tasca - passa sempre di più attraverso format e media narrativi. Oggi le storie sono dappertutto: ci curano, ci trasformano, ci atterriscono persino. Con una storia, non siamo più di fronte a un prodotto da comprare, un'azienda da seguire, un marchio da ammirare, un servizio da sottoscrivere.

A lively, inside look at how Bollywood, Turkish soap operas, and K-Pop are challenging America's cultural dominance around the world. There is a vast cultural movement emerging from beyond the Western world. Truly global in its range and allure, it is the biggest challenge yet to Hollywood...

A seasoned journalist probes one of the right-wing’s favorite targets, Hungarian-American investor and philanthropist George Soros, to explore the genesis of his influence and the truth of the conspiracies that surround him. For years, hedge fund tycoon George Soros has been demonized by GOP...

A groundbreaking study of the journalism startups that are solving the local news crisis one community at a time A must-read for activists, entrepreneurs, and journalists who want to start local news outlets in their communities Local news is essential to democracy. Meaningful participation in...

How did we become a world where facts—shared truths—have lost their power to hold us together as a community, as a country, globally? How have we allowed the proliferation of alternative facts, hoaxes, even conspiracy theories, to destroy our trust in institutions, leaders, and legitimate...

When Ted Turner started out in business, he owned a small billboard company in rural Georgia. Over the decades, he built a multi-billion empire that included CNN, Turner Classic Movies (TCM), MGM studios, and the Atlanta Braves. Risk-taking, careful planning, and steely determination are the hallmarks of this brash, outspoken, and wildly successful media mogul. On the other side of the world, his counterpart—Australian-born Rupert Murdoch—began with one small newspaper and parlayed it into more than 100 newspapers and magazines around the globe.

How can political campaigns fight back against disinformation? A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are...

In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, Levine explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.

Here is comprehensive overview of the tumultuous career of former Fox News president Roger Ailes and a must-read for anyone looking to understand his legacy and impact on news media. Based on the meticulous research of the news watchdog organization Media Matters for America, David Brock and...

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and...