Showing results for "Business Research" in Education & Learning

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

Be more effective on the job! Communicate like a native speaker of English! American English speakers use many phrases and expressions on the job. If you don’t know these expressions, you’re left out of the conversation. You’re out of it...and nothing makes you feel so much like a foreigner. Speak Business English Like an American will help you speak Business English like an American - quickly and confidently. You’ll hear the idioms & expressions used in everyday speech in American workplaces.

Qui n'a jamais rêvé d'écrire un livre aérien pour buter pesamment contre l'obstacle ? Écrire un livre est certes un rêve fréquent, c'est aussi et surtout une compétence. Bruno Jarrosson qui a déroulé du câble sur le sujet en écrivant trente livres vous explique tout ce qu'il faut savoir pour coucher son rêve sur le papier. Par quoi commencer, comment continuer et finalement boucler son œuvre ? Après avoir suivi ce cours, vous saurez faire, tout simplement.

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.

Ever noticed that trying to calm down often produces more agitation? Or that real fulfillment can be elusive, despite living a successful life? Often, such difficulties stem from the human brain's hardwired tendency to seek pleasure and avoid pain. Modern science demonstrates that this survival mechanism served the needs of our earliest ancestors, but is at the root of many problems that we face today, such as depression, compulsive and addictive behaviors, chronic pain, and stress and anxiety.

Forget everything you think you know about writing and get ready to discover a transformational approach for wellbeing, productivity, better relationships and more creative thinking, in just 6 minutes a day.

You negotiate every day in everything you do: vacation time, work duties, even child care. Yet you probably have never had a course in how to negotiate effectively. Often, we are afraid of negotiating because we think it will strain or kill relationships. But negotiation doesn’t have to be a win-loss game. You can strike a deal good for everyone. The skill lies in negotiating in a way that relationships can be built, developed and maintained. This is the first book ever written on how to combine negotiation with psychology to get the outcome you want.

Wie du ein professionelles Buchkonzept erstellst. Welches Buch steckt in dir? Hast du dir schon lange vorgenommen, endlich dein eigenes Buch zu schreiben? Oder möchtest du einen professionellen Ratgeber schreiben, um dir als Experte eine Basis zu schaffen und das Vertrauen deiner Leserinnen & Leser aufzubauen? Wenn ja, ist dieses Hörbuch der erfahrenen Autorin Ulrike Luckmann genau das Richtige für dich. Es soll dir helfen, Schreibblockaden zu überwinden, dein Wissen in Struktur zu bringen und den richtigen Weg für deine Veröffentlichung zu finden.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

Do you want to create valuable, fact-filled reports? Insightful memos? Response-generating sales letters? Yes! You Can Write details exactly how to do it - step by step. Elizabeth Neeld explains the “natural process” of writing. She shows you how to think creatively about any subject, how to change your conception of writing as an “ordeal” to writing as a problem solver and idea generator, and how writing will help you experience greater freedom and power.

In almost any career, you must know how to write - even if it's not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. Write Better Right Now is the springboard to get you ahead in any job, passion project, or situation that requires writing skills. No matter what you are called upon to do - blog posts, speeches, web content, press releases, or more - this step-by-step manual gives you the solid techniques you need to get the task done.

Why are so many fewer women than men writing business books about their knowledge, experience and expertise? Maybe for the same reasons that fewer women than men start their own businesses: we have less confidence in our own abilities, are more risk averse, and have to factor in caring responsibilities; we are also taken less seriously by society and its organisations, and lack role models, mentors and networks.

Media and law enforcement work at cross-purposes. Law enforcement wants to solve a case as fast as possible and put the guilty behind bars. The media wants a case to drag on as long as humanly possible and do all they can to extricate every last bit of drama—drop by bloody drop—in order to hold the attention of the millions of viewers who have gotten hooked. Law enforcement must abide by rules. The media make their own rules, or break them, or find loopholes to work around them.

Turning Pages: The Adventures and Misadventures of a Publisher is the well-told story of forty years in the publishing business. For twenty-four of those years, John Sargent ran one of America’s largest publishing companies. Rather than a straight chronological narrative, Sargent uses the best stories of those years to give us an intimate look inside book publishing. In weaving these stories together, he brings the listener with him through triumph and despair, and a very interesting daily life.

Newspaperman tells the story of how an immigrant's shy son from Queens, New York, rose to the top of his industry, powered by little more than passion, brains, and hard work. Phillips began his career working as a copyboy for the New York Herald Tribune for 16 dollars a week... and ended it as publisher of The Wall Street Journal and CEO of its parent corporation, Dow Jones & Company. The life story of Warren Phillips is the story of the American newspaper business.

The art of presenting needs a serious shake-up. Presenters are constantly on the lookout for fresh ideas to get their messages across but mistakenly believe PowerPoint is the right medium to do so. This often results in uninspiring presentations consisting of countless lackluster slides that their audiences are forced to sit through - sometimes at the expense of their own sanity. In How to Make Your Point Without PowerPoint, renowned public speaker and Speakers Hall of Fame inductee Douglas Kruger aims to end the tedium of the PowerPoint medium.