Showing results for "Business Research" in All Categories
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Written by: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall5
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Performance4
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Story4
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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goodbook
- By prabuddha on 08-03-22
Preview -
Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release Date: 28-02-13
- Language: English
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₹833.60 or free with 30-day trial
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The Business of Writing
- Professional Advice on Proposals, Publishers, Contracts, and More for the Aspiring Writer
- Written by: Jennifer Lyons - editor
- Narrated by: Tara Sands
- Length: 9 hrs and 3 mins
- Unabridged
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Overall0
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In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.
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The Business of Writing
- Professional Advice on Proposals, Publishers, Contracts, and More for the Aspiring Writer
- Narrated by: Tara Sands
- Length: 9 hrs and 3 mins
- Release Date: 27-01-13
- Language: English
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₹671.06 or free with 30-day trial
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Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall120
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Performance98
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Story98
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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To the point
- By Yagnesh on 26-07-20
Preview -
Exactly What to Say
- The Magic Words for Influence and Impact
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Release Date: 01-12-17
- Language: English
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₹347.56 or free with 30-day trial
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Written by: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
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Overall15
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Performance12
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Story11
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
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excellent book on techniques of persuasion
- By Vinayak A on 19-01-25
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Release Date: 18-09-17
- Language: English
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₹655.38 or free with 30-day trial
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Written by: Mara Einstein
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Unabridged
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Overall4
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Performance4
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Story4
Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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loved it
- By pooja on 11-09-22
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Release Date: 13-09-16
- Language: English
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₹671.06 or free with 30-day trial
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How Brands Grow
- What Marketers Don't Know
- Written by: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall39
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Performance32
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Story32
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Most imprically correct marketing book
- By Ashish Agrawal on 02-01-19
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How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release Date: 04-02-14
- Language: English
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₹655.38 or free with 30-day trial
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How Big Things Get Done
- The Surprising Factors Behind Every Successful Project, from Home Renovations to Space Exploration
- Written by: Bent Flyvbjerg, Dan Gardner
- Narrated by: Rob Shapiro
- Length: 7 hrs and 16 mins
- Unabridged
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Overall28
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Performance25
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Story25
Best Books of the Year – The Financial Times and The Economist Shortlisted for the Financial Times and Schroders Business Book of the Year ‘Important, timely, instructive and entertaining’ – Daniel Kahneman, bestselling author of Thinking, Fast and Slow Megaproject expert Bent Flyvbjerg...
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Repetitive
- By Anonymous User on 18-05-24
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How Big Things Get Done
- The Surprising Factors Behind Every Successful Project, from Home Renovations to Space Exploration
- Narrated by: Rob Shapiro
- Length: 7 hrs and 16 mins
- Release Date: 16-02-23
- Language: English
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₹671.06 or free with 30-day trial
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Get to the Point!
- Sharpen Your Message and Make Your Words Matter
- Written by: Joel Schwartzberg
- Narrated by: Jeff Hoyt
- Length: 1 hr and 53 mins
- Unabridged
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Overall6
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Performance6
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Story6
In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
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Get to the Point!
- Sharpen Your Message and Make Your Words Matter
- Narrated by: Jeff Hoyt
- Length: 1 hr and 53 mins
- Release Date: 19-09-17
- Language: English
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₹347.56 or free with 30-day trial
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Overall33
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Performance30
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Story29
Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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A Good Narrative on Narrative Economics!
- By Girish B Hukkeri on 25-05-20
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release Date: 01-10-19
- Language: English
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₹667.71 or free with 30-day trial
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Written by: Patricia Fry
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Unabridged
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Overall0
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A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Release Date: 27-01-13
- Language: English
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₹671.06 or free with 30-day trial
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Selling Opportunity
- Written by: Dan Kennedy
- Narrated by: Dan Kennedy
- Length: 4 hrs and 56 mins
- Unabridged
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Are you struggling to sell your products or services in a crowded, competitive marketplace? If so, you’re likely making one of the biggest mistakes in marketing—selling repair and improvement instead of selling opportunity. Legendary marketing expert Dan Kennedy reveals why opportunity-based marketing outperforms traditional sales methods and how you can transform your offers to create massive demand.
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Selling Opportunity
- Narrated by: Dan Kennedy
- Series: Nightingale-Conant: Sales Training [ARCHIVED]
- Length: 4 hrs and 56 mins
- Release Date: 19-11-25
- Language: English
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₹538.13 or free with 30-day trial
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- Written by: Patricia Fry
- Narrated by: Joyce Feurring
- Length: 6 hrs and 41 mins
- Unabridged
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Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- Narrated by: Joyce Feurring
- Length: 6 hrs and 41 mins
- Release Date: 03-02-13
- Language: English
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₹655.38 or free with 30-day trial
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Happy Money
- The Science of Smarter Spending
- Written by: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Overall12
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Performance10
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Story10
Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Short and sweet
- By Surya Narayanan on 10-08-20
Preview -
Happy Money
- The Science of Smarter Spending
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Release Date: 21-10-13
- Language: English
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₹504.38 or free with 30-day trial
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Sustainability Now
- Written by: MSCI ESG Research LLC
- Original Recording
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Overall1
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Performance1
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News and investment research brought to you weekly covering major market trends and new research insights. With topics ranging from climate impact on investment portfolios, corporate actions, trending investment topics, and emerging sustainability issues, hosts Mike Disabato and Bentley Kaplan of MSCI ESG Research walk through the latest news and research that is top of mind for the week.
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Written by: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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Overall10
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Performance7
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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Provides a Bird's Eye view
- By Dinesh on 05-01-22
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Release Date: 22-06-17
- Language: English
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₹504.38 or free with 30-day trial
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600s in HRTech by RedThread Research
- Written by: Stacia Garr & Dani Johnson
- Original Recording
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600 Seconds in HRTech is for HR leaders who are tired of vendor content that looks like research and want a faster, easier way to stay current. Hosted by RedThread Research analysts, each episode features a focused conversation with a HRTech leader or product expert, asking the questions buyers actually want answered: What problem does this solve? Who isn't it right for? What did you get wrong before you got it right? What's really behind that acquisition?Then the analyst unpacks it solo. No vendor present. You get what was genuinely useful, what was marketing, and what to push back on in ...
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Speak Business English Like an American
- Learn the Idioms & Expressions You Need to Succeed on the Job!
- Written by: Amy Gillett
- Narrated by: Amy Gillett
- Length: 47 mins
- Abridged
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Overall3
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Performance3
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Story3
Be more effective on the job! Communicate like a native speaker of English! American English speakers use many phrases and expressions on the job. If you don’t know these expressions, you’re left out of the conversation. You’re out of it...and nothing makes you feel so much like a foreigner. Speak Business English Like an American will help you speak Business English like an American - quickly and confidently. You’ll hear the idioms & expressions used in everyday speech in American workplaces.
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Learned some good phrases
- By Raju M on 23-05-21
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Speak Business English Like an American
- Learn the Idioms & Expressions You Need to Succeed on the Job!
- Narrated by: Amy Gillett
- Length: 47 mins
- Release Date: 02-04-12
- Language: English
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₹320.82 or free with 30-day trial
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Written by: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Release Date: 01-04-19
- Language: English
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₹504.38 or free with 30-day trial
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GEO Research Suite - The thought leading podcast for Generative Engine Optimization and SEO
- Written by: Olaf Kopp
- Original Recording
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1-2 times a week in the podcast are discussed Google patents, research papers and other hot topics like E-E-A-T, LLMO, Generative Engine Optimization (GEO), semantic search and Ranking. This podcast gives you exclusive insights about SEO and GEO based on fudamental research of SEO & GEO relevant patents, research papers and Google leaks analyzed for the SEO Research Suite: https://www.kopp-online-marketing.com/seo-research-suite The SEO Research Suite, is a unique database, and AI tools for advanced SEO & Generative Engine Optimization (GEO). Follow now not to miss the insights!
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