Showing results for "Categories" in Business & Careers

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.

Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.

Anyone can make a good product. An invention is just a thing in the world. But a category is how your customer thinks about it. And creating your own category can mean the difference between success and failure. Category Teardowns is the only marketing podcast that evaluates new and aspiring category creators to find out if they're contenders or pretenders. You see, the creation of new categories is turning our world upside down. It's the reason why you've got no problem hopping in a random car, letting someone else do your grocery shopping, or staying at a stranger's house instead of a hotel....

The most successful, competition-proof and recession-proof leaders have created a brand that is impossible to misunderstand or commoditize. This podcast honors the journey of distinction, uniqueness and impact entrepreneurship. Host Marissa Brassfield interviews successful entrepreneurs, CEOs and investors who have created their own category and legacy. We cover topics like reinventing yourself or your business, client success stories that set you apart from the competition, work-life integration and how you uniquely operate, and leveraging your expertise and superpowers. These are real ...

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

Welcome to Category Creation Lab: the Play Bigger Podcast, the ultimate destination for devotees, disciples, and adopters of Category Design. Produced and created by the team behind the best-selling book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, this insightful new podcast is must listen for founders, entrepreneurs, investors, enterprise leaders, CMOs and CEOs looking to become the Category Kings and Queens of their category.Led by Founder and Godfather of Category Design, Al Ramadan, Play Bigger is the leading advisory/ consultancy agency dedicated to ...

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Anda Gansca and Barr Moses join forces to shed light on the fascinating intersection of storytelling and data through the perspectives of some of the most innovative and creative minds in business. Listen in as Anda (CEO & co-founder of Knotch) and Barr (CEO & co-founder of Monte Carlo) chat with category creators, wall breakers, industry pioneers, and other leaders who dare to break the mold when it comes to making an impact in their industry. 

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/

Buckle up and get ready for a raw, unfiltered ride as Josh Goodman goes from being a guy who couldn't get a drink in a busy bar to building a multimillion-dollar technology company that lets guests pour their own beer, wine, and cocktails and pay by the ounce. Travel with Goodman to Ireland, where he spent a week driving around the entire country to secure his first business partners—who eventually tried to put him out of business. Then, visit northern Austria and discover how he landed the deal that brought his business back to life.

Outlier founders share how they built category-defining companies like 1-800-GOT-JUNK, Public.com, and Eight Sleep. Learn the playbooks that built the world’s greatest companies and how you can apply them at your company. We decode the ideas, strategies, and frameworks used to build $1B+ businesses. Visit OutlierAcademy.com for episode notes, searchable transcripts, and more. This podcast is a mix of How I Built This, Business Breakdowns, Founder's Field Guide, Acquired, Masters in Business, 50X, and 20VC (20 Minute VC).