Showing results for "China" in Forecasting & Strategic Planning

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

At the core of this ancient strategy manual is the understanding that conflict is an inescapable part of human life. Since, as Sun Tzu teaches, aggression and response in kind can lead only to destruction, we must learn to work with conflict in a more profound and effective way. Crucial to this strategic vision is knowledge—especially self-knowledge—and a view of the whole that seeks to bring conflicting views into a larger perspective.

From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a manifesto for today’s top executives, entrepreneurs, and leaders: pivot or die. As CEO of the Consumer Technology Association , owner and producer of CES , Gary Shapiro has had a...

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.