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Between business people, in group discussions, and in private conversations, communication means everything. Your power to influence the lives of others around you is as great as your ability to communicate. At home or at work, today's great communicators have more impact than ever before. In this powerful program, Nido Qubein, consultant to the nation's top corporations, shares his techniques for successful communication.

Communication as such is difficult. Of course, it is more difficult between lovers. But first you have to understand the general difficulty of communication. Each mind has been conditioned by different parents, different teachers, different priests, and different politicians. It is a different world in itself. And when two minds try to communicate, as far as the ordinary mundane things are concerned, there is no difficulty. But the moment they start moving beyond things into the world of concepts, communication starts becoming more and more difficult.

Being in a relationship without knowing how to share your feelings and receive your partner’s feelings in useful ways is like jumping into a pool without knowing how to swim. You can flail around all you want, but it’s not going to keep you afloat for very long—you need to be able to move in any direction at will. Like swimming, knowing how to share your feelings and respond to your partner's feelings will move your relationship in the direction you want: toward more intimacy, closeness, connection, and trust.

No matter what your career objectives are, Communicate What You Think will help you achieve them. You'll do a better job in selling ideas, plans, or procedures to associates or customers. Your sales presentations will sparkle. Your turn at the conference table will be a happier, more rewarding experience. More people will tend to seek you out at social events and want you to head up community projects.