Showing results for "Communication Works" in Marketing & Sales

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

Between business people, in group discussions, and in private conversations, communication means everything. Your power to influence the lives of others around you is as great as your ability to communicate. At home or at work, today's great communicators have more impact than ever before. In this powerful program, Nido Qubein, consultant to the nation's top corporations, shares his techniques for successful communication.

The first book to document this change, Mavericks at Work is business ""edutainment"" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success. Who’s going to write the next...

How do you hire and train sales people, and how do you use them effectively? In only 60 minutes of conversation and instruction, learn the answer to this question from the author of The Entrepreneur's Guide. He helped bring American Power Conversion (Nasdaq: APCC) public in 1988, a company that recently sold for $6.1 Billion.