Showing results for "Communication and Culture" in International

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasion We all try to influence others in our daily lives. We are all marketers, whether...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...

Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the listener has the cultural awareness to communicate the intended message.