Showing results for "Content Rules" in Marketing & Sales

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

In a digital world where attention spans are fleeting and competition is fierce, the art of crafting compelling narratives has become the cornerstone of online success. "Content Rules" is your essential guide to mastering this art, offering you the keys to unlock the full potential of your digital presence. This audiobook delves deep into the heart of digital storytelling, revealing the strategies and techniques that empower you to create content that captivates and connects with your target audience.

Become a master content creator with the Content Powerhouse Bundle, featuring two powerful audiobooks designed to elevate your digital presence. Whether you're building a brand, creating online narratives, or looking to captivate your audience, this bundle provides the expert strategies you need to stand out and succeed in the digital landscape. Whether you're a marketer, content creator, or entrepreneur, the Content Powerhouse Bundle will transform your approach to content creation and help you build a digital brand that truly shines.

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.