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A pioneer of economics and political science in India, Chanakya was one of the most brilliant, tactful and shrewd economists and strategists of the Mauryan Era. Building the entire Mauryan Empire can be attributed to Chanakya's witty principles and out-of-the-box strategies. The modern-day world is a witness to innumerable business empires that need effective management to remain at par with growing competition. The author makes use of the aphorisms or sutras proposed in Chanakya's book called Arthasastra (Economics) in the management and functioning of modern-day businesses.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.