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In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.

Willkommen beim „Cosmetic Business" Podcast - Deinem Ratgeber für die täglichen Herausforderungen & Probleme als Unternehmer*in in der Kosmetik-& Beautybranche. Dieser Podcast richtet sich an Selbstständige und leitende Angestellte in den Bereichen Kosmetik, Beauty und Wellness. Hier erhaltet Ihr wertvolle Einblicke, praxisnahe Tipps und Strategien für den geschäftlichen Erfolg. Eva M. Ratzisberger spricht mit Expert*innen über Themen, die Unternehmer*innen wirklich bewegen - von Marketingstrategien bis hin zu rechtlichen und finanziellen Fragen. Join us!

This is your chance to become a beauty industry insider! Join M·A·C Cosmetics and dive into the worlds of culture, fashion and beauty along with leading tastemakers and friends of the brand. Presented by M·A·C Cosmetics.