Showing results for "Curve" in Marketing

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.

Raze the Curve is an informed and entertaining POV on the current marketing and advertising world through a very focused lens of “customer-centricity”. Our hosts Cale Jones and Les Tapolczai, longtime veterans of the advertising wars, face off in a creative vs. strategy battle - providing an action-packed take on today's advertising world - with a booze meets buzz words mentality.