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The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else - probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years - making changes on the fly while fending off challenges from every quarter.

चार्ल्स डार्विन 'विकासवाद का सिद्धांत' के लिए संपूर्ण विश्व में ख्यात चार्ल्स डार्विन दुनिया के श्रेष्ठतम वैज्ञानिकों में से एक थे।

In a book that is both groundbreaking and accessible, Daniel C. Dennett, whom Chet Raymo of The Boston Globe calls "one of the most provocative thinkers on the planet", focuses his unerringly logical mind on the theory of natural selection, showing how Darwin's great idea transforms and illuminates our traditional view of humanity's place in the universe. Dennett vividly describes the theory itself and then extends Darwin's vision with impeccable arguments to their often surprising conclusions, challenging the views of some of the most famous scientists of our day.