Showing results for "Design Leadership" in Marketing & Sales

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...

Wo kommen eigentlich die wirklich guten Ideen her? Erfolgreiche Innovationen sind kein Hexenwerk, sie sind von Menschen gemacht. Und sie sind planbar. Wie das geht, erfahren Sie in diesem Hörbuch, das die Grundelemente des Design Thinking vorstellt und beschreibt, wie man ein Design-Thinking-Projekt plant.

What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently. We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the...

Why are some products and services so much better received than others? And how do some organisations manage to create these superior solutions time and time again? Because they ask not only what to make, but how to make it. Written for leaders, managers and creators, The Right How delves into the fundamental question of how to strategically design products, services and touchpoints that make a company stand out and achieve the highest levels of success.