Showing results for "Digital Decisions" in Marketing & Sales
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Choose Wisely
- Rationality, Ethics, and the Art of Decision-Making
- Written by: Richard Schuldenfrei, Barry Schwartz
- Narrated by: Grover Gardner
- Length: 9 hrs and 45 mins
- Unabridged
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In this audiobook, the authors offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy—and both inspired by and challenging Daniel Kahneman’s Thinking, Fast and Slow—they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing—how we determine what aspects are most important to us—contributes to good decisions.
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Choose Wisely
- Rationality, Ethics, and the Art of Decision-Making
- Narrated by: Grover Gardner
- Length: 9 hrs and 45 mins
- Release Date: 23-09-25
- Language: English
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₹538.00 or free with 30-day trial
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Design Your Thinking
- Resolving 10 Career Dilemmas for Extraordinary Success
- Written by: Pavan Soni
- Narrated by: Pavan Soni
- Length: 12 hrs and 56 mins
- Unabridged
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Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...
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Great audio, but pdf should be available
- By Karthik on 27-10-22
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Design Your Thinking
- Resolving 10 Career Dilemmas for Extraordinary Success
- Narrated by: Pavan Soni
- Length: 12 hrs and 56 mins
- Release Date: 06-12-21
- Language: English
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₹879.00 or free with 30-day trial
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Written by: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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So insightful!
- By Andrea on 29-04-24
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release Date: 11-05-21
- Language: English
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₹469.00 or free with 30-day trial
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Written by: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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not suitable for Indian audiences
- By Nikita on 13-02-22
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release Date: 02-07-08
- Language: English
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₹586.00 or free with 30-day trial
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The Age of Outrage
- How to Lead in a Polarized World
- Written by: Karthik Ramanna
- Narrated by: L.J. Ganser
- Length: 7 hrs and 46 mins
- Unabridged
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People are angry with the world—in some cases, rightfully so—and now view companies as they do governments, as targets of their wrath and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, like handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.
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Great insightful approach
- By Debasis Sengupta on 15-12-24
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The Age of Outrage
- How to Lead in a Polarized World
- Narrated by: L.J. Ganser
- Length: 7 hrs and 46 mins
- Release Date: 29-10-24
- Language: English
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₹469.00 or free with 30-day trial
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Too Much Information
- Understanding What You Don’t Want to Know
- Written by: Cass R. Sunstein
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Unabridged
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Release Date: 17-11-20
- Language: English
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₹586.00 or free with 30-day trial
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Closing the Sale
- 5 Sales Skills for Achieving Win-Win Outcomes and Customer Success
- Written by: Craig Christensen, Sean Frontz, Dennis Susa
- Narrated by: Seth Podowitz
- Length: 1 hr and 36 mins
- Unabridged
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Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no".
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Closing the Sale
- 5 Sales Skills for Achieving Win-Win Outcomes and Customer Success
- Narrated by: Seth Podowitz
- Length: 1 hr and 36 mins
- Release Date: 09-10-19
- Language: English
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₹233.00 or free with 30-day trial
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Written by: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Release Date: 03-06-24
- Language: English
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₹375.00 or free with 30-day trial
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Nudge. Aktualisierte Ausgabe
- Wie man kluge Entscheidungen anstößt
- Written by: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Peter Wolter
- Length: 13 hrs and 23 mins
- Unabridged
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Der Klassiker der Verhaltensökonomie vollständig aktualisiert. Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Hörbuch zu einem Klassiker geworden. Regierungen auf der ganzen Welt, Geschäftsleute, politische Entscheidungsträger, Wissenschaftler, engagierte Bürger, Verbraucher und Verhaltensökonomen haben sich davon inspirieren lassen. Dieses Hörbuch zeigt, wie wir eine durchdachte Entscheidungsarchitektur nutzen können, um bessere Entscheidungen für uns selbst, unsere Familien und unsere Gesellschaft zu treffen.
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Nudge. Aktualisierte Ausgabe
- Wie man kluge Entscheidungen anstößt
- Narrated by: Peter Wolter
- Length: 13 hrs and 23 mins
- Release Date: 22-02-23
- Language: german
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₹770.00 or free with 30-day trial
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Strategy in 3D
- Essential Tools to Diagnose, Decide, and Deliver
- Written by: Greg Fisher, John E. Wisneski, Rene M. Bakker
- Narrated by: Al Kessel
- Length: 6 hrs and 22 mins
- Unabridged
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Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever.
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Strategy in 3D
- Essential Tools to Diagnose, Decide, and Deliver
- Narrated by: Al Kessel
- Length: 6 hrs and 22 mins
- Release Date: 23-01-24
- Language: English
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₹375.00 or free with 30-day trial
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The Invisible Brand
- Marketing in the Age of Automation, Big Data, and Machine Learning
- Written by: William Ammerman
- Narrated by: Jason Culp
- Length: 8 hrs and 48 mins
- Unabridged
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The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
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The Invisible Brand
- Marketing in the Age of Automation, Big Data, and Machine Learning
- Narrated by: Jason Culp
- Length: 8 hrs and 48 mins
- Release Date: 14-06-19
- Language: English
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₹668.00 or free with 30-day trial
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Written by: Richard Owen, Laura L. Brooks
- Narrated by: Melissa Edris
- Length: 8 hrs and 57 mins
- Unabridged
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Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrated by: Melissa Edris
- Length: 8 hrs and 57 mins
- Release Date: 09-07-20
- Language: English
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₹469.00 or free with 30-day trial
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Behind Every Good Decision
- How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
- Written by: Piyanka Jain, Puneet Sharma
- Narrated by: Karen Saltus
- Length: 5 hrs and 49 mins
- Unabridged
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List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.
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Lots of Breathing and Fast-paced
- By Ayush on 08-11-19
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Behind Every Good Decision
- How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
- Narrated by: Karen Saltus
- Length: 5 hrs and 49 mins
- Release Date: 05-11-14
- Language: English
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₹656.00 or free with 30-day trial
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- Written by: Matthew E. May
- Narrated by: Alexander Cendese
- Length: 4 hrs and 30 mins
- Unabridged
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Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- Narrated by: Alexander Cendese
- Length: 4 hrs and 30 mins
- Release Date: 27-05-16
- Language: English
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₹680.00 or free with 30-day trial
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Written by: Steve Curtin
- Narrated by: Sean Pratt
- Length: 6 hrs and 29 mins
- Unabridged
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Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Narrated by: Sean Pratt
- Length: 6 hrs and 29 mins
- Release Date: 02-07-13
- Language: English
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₹656.00 or free with 30-day trial
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Choose
- The Single Most Important Decision Before Starting Your Business
- Written by: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
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For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many...
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Choose
- The Single Most Important Decision Before Starting Your Business
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Release Date: 30-04-19
- Language: English
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₹502.00 or free with 30-day trial
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Written by: Andy Paul
- Narrated by: Grover Gardner
- Length: 6 hrs and 32 mins
- Unabridged
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Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Narrated by: Grover Gardner
- Length: 6 hrs and 32 mins
- Release Date: 17-12-14
- Language: English
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₹656.00 or free with 30-day trial
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Managing Change Across Corporate Cultures
- Written by: Fons Trompenaars, Peter Prud'homme
- Narrated by: Sean Pratt
- Length: 7 hrs and 33 mins
- Unabridged
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As the natural successor to Fons Trompenaars and Charles Hampden-Turner's landmark best seller, Riding the Waves of Culture, Managing Change Across Corporate Cultures reveals exactly how to create an environment where astonishing business breakthroughs are possible. You will also learn how to renew cultures as part of change and how to integrate cultures successfully following mergers, acquisitions, and joint ventures.
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Managing Change Across Corporate Cultures
- Narrated by: Sean Pratt
- Length: 7 hrs and 33 mins
- Release Date: 25-12-18
- Language: English
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₹703.00 or free with 30-day trial
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The Next Decision Podcast
- Written by: Decision Counsel
- Original Recording
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Welcome to The Next Decision Podcast, where industry leaders delve into pivotal choices shaping high-growth B2B companies. Hosted by Decision Counsel’s executive team—including CEO Sal Fuentes, President Ben Felix, and General Manager Jarie Bolander—each episode offers candid conversations with top product, marketing, and strategy experts. Discover the strategies behind successful go-to-market initiatives, organizational alignment, and market positioning. Subscribe for a masterclass in navigating the complex decisions that drive business success.
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Snap Decisions
- Written by: Brian Marks & John Young
- Original Recording
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Snap Decisions gives you a behind-the-scenes look at the key decisions that shape how products, brands and personalities present themselves to the world. Two savvy marketers and Monday morning quarterbacks, Brian Marks and John Young, offer their analysis of marketing and tech news and interview fascinating people who make big decisions. Learn about unique journeys and how pivotal moments drove success.
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