Showing results for "Digital Decisions" in Marketing

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many...

Welcome to The Next Decision Podcast, where industry leaders delve into pivotal choices shaping high-growth B2B companies. Hosted by Decision Counsel’s executive team—including CEO Sal Fuentes, President Ben Felix, and General Manager Jarie Bolander—each episode offers candid conversations with top product, marketing, and strategy experts. Discover the strategies behind successful go-to-market initiatives, organizational alignment, and market positioning. Subscribe for a masterclass in navigating the complex decisions that drive business success.

Snap Decisions gives you a behind-the-scenes look at the key decisions that shape how products, brands and personalities present themselves to the world. Two savvy marketers and Monday morning quarterbacks, Brian Marks and John Young, offer their analysis of marketing and tech news and interview fascinating people who make big decisions. Learn about unique journeys and how pivotal moments drove success.

Cheers! Mix, Click, and Code with Us! Welcome to the digital speakeasy where WordPress wizards and design dabblers come together to sip, critique, and fix the web one cocktail at a time! Boozy Browsing is the podcast that turns technical troubleshooting into happy hour entertainment. What’s on tap? Each episode, our tech-tipsy hosts serve up a fresh themed cocktail while dissecting websites with the precision of seasoned developers (and the honesty that comes after a drink or two). From “The CSS Spritzer” to “The WordPress Whiskey Sour,” we’re mixing drinks and fixing links!

Welcome to "Data-Driven Decisions", a marketing podcast hosted by Zontee Hou that looks at the lessons that leaders can take from data to inform the best marketing practices and internal culture. As author of Data-Driven Personalization, Zontee discusses some of the key insights from the book and sits down with marketing experts from a variety of industries.

There’s no time to wait around for someone to guide you through life, it’s time to learn to take charge and make moves so you can find the success—and money—you deserve. Business Guru Gail Kasper has helped sales representatives from some of the world's largest companies produce hundreds...

BrandTips™ It is a show about growing your business. About helping you become a smarter marketer. About helping you build the brand management skill so you can get exceptional results. BrandTips™ is a podcast from Brand Igniter® Inc. hosted by Peter Rodriguez. Peter is the CMO and founder of Brand Igniter® Inc., a marketing consultancy specialized in helping brands and business find new growth throuh marketing training, mentoring and brand strategy. Brand Igniter® Inc. works with clients in Canada and across 4 continents. The content is based on Peter's opinion and insight as an expert ...

You know your business better than anyone: your strategy, priorities, and business risks. But you don’t know what you don’t know. To help you make better informed high-stakes decisions, INFORMED DECISIONS shares new ideas, been-there-before advice, and sometimes, a reality check. Each episode focuses on one pressing leadership or strategy topic. In 30-60 minutes, gain strategic perspective, along with practical (and tactical) ideas that can help. Informed Decisions with Randall Craig is not “just another podcast” – go behind the scenes and listen in for yourself what it’s like ...

Welcome to CEO Decisions with Kamila® — the ultimate podcast for mission-driven CEOs, Coaches, and Consultants ready to scale their online programs with purpose, profit, and alignment.The go-to podcast for mission-driven CEOs, Coaches & Consultants ready to scale with strategy, sustainability, and alignment.I’m Kamila Brown Washington—Business Strategist and Creator of The Profitable Blueprint®, The CEO Growth Experience®, and The CEO Circle®. I’m here to challenge the limiting belief that impact and income are mutually exclusive.This podcast gives you unfiltered, ...