Showing results for "Digital Humanities" in Marketing & Sales

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Neuromarketing, Data Science und Marketing Excellence

Artificial Intelligence is rewriting every rule in business — and the old marketing playbook no longer works. The Brand Humanity Show explores how B2B founders, CMOs, and operators can build brands that stay human in an age defined by machines — and how the humans behind those brands can stay grounded, creative, and whole while the world accelerates around them. Hosted by Anthony Kennada and Scott Salkin, co-founders of Goldenhour, each episode features honest conversations with influential voices across business, technology, and culture — decoding what’s changing, what still matters, ...