Showing results for "Digital Methods" in Forecasting & Strategic Planning

Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next offers listeners a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

Have you ever come up with an idea for a new product or service, but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company - perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method.

The authors of The Phoenix Encounter Method don't advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground - throwing yourself into a firestorm change - and turning the upheaval to your organization's advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever.

In the early 1990s, General Gordon R. Sullivan, Army Chief of Staff, and Colonel Michael V. Harper, his key strategic planner, took the post-Cold War Army into the Information Age. Faced with a 40 percent reduction in staff and funding, they dismantled a cumbersome bureaucracy, reinvented procedures, and set the guidelines for achieving a vast array of new goals. Their approach was based on continuity and change: maintaining their focus on the Army's historic vision and values while introducing new problem-solving techniques and training methods.