Showing results for "Digital Multimedia Communications" in Business & Careers

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

You know that to maximize your income and ability to help your clients, you need to have products to sell that go beyond your speaking gigs. But how do you design them for maximum impact and how do you sell them with maximum efficiency and profitability: including on the Internet?