Showing results for "Disruption" in Advertising
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Friction
- Passion Brands in the Age of Disruption
- Written by: Jeff Rosenblum, Jordan Berg
- Narrated by: Roger Wayne
- Length: 3 hrs and 4 mins
- Unabridged
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Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
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I wud give this book a 10 Star.
- By Destination Infinity on 20-08-20
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Friction
- Passion Brands in the Age of Disruption
- Narrated by: Roger Wayne
- Length: 3 hrs and 4 mins
- Release Date: 16-07-19
- Language: English
- Advertising · Marketing
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