Showing results for "Division" in Decision-Making & Problem Solving

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision-making collide with the results of our choices in real life. In Sidetracked, she explores inconsistent decisions played out in a wide range of circumstances from our roles as consumers and employees (what we buy, how we manage others) to the broader human choices that we make (who we date, how we cultivate friendships).