Showing results for "Do Tell" in Marketing & Sales

As a best selling author, keynote speaker and leading sales coach, I have found the secret to selling - stop talking and start listening. The best sales people actually care about the people they are selling to and show it. Each week on my show, I provide you with game changing tips and tools in how to be a world class seller without being an ass.

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.