Showing results for "Fiction" in Marketing & Sales

The solution in each case was a focus on customer experience, the most powerful - and misunderstood - element of corporate strategy today. Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22 percent.

You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t — you just need to know how to use it wisely.

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal...

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

〔巨大産業をぶっ潰した男たち〕ＣＤからダウンロード販売、そして定額制ストリーミング配信へと、音楽の聴き方はこの二〇年で大きく変わった。

When a young boy finds a mysterious object in the creek near his home, his parents launch an investigation that will eventually link the ancient object to such remarkable figures as George Washington Carver, Oskar Shindler, Joan of Arc, and Alfred Vanderbilt. Separate pieces of the artifact, with different but similar inscriptions, shape the lives of those who possess the object.

Michael and Kristen Harper are overwhelmed with financial burden. After being introduced to network marketing, Michael believes he may have found a way out. When his three best friends try to discredit the industry, Michael is tempted to trust their opinions. Fortunately, he recalls an encounter he had at his father's funeral with a high school dropout turned multimillionaire named Blake Easton. After discussing it with his wife, Michael decides to call Blake and ask him for financial advice. Little does he know that one simple phone call will send the Harpers on a life-altering journey.

One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. Most business owners do very little marketing, and what they do is not particularly effective. Business owners often don’t know how to best market their company, or are too busy working to make time to promote it. What they don’t realize is that effective marketing doesn’t have to be complicated or time-consuming. Mark Satterfield’s The One Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days.

Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong? Why do normal, decent businesspeople of good will sometimes do the wrong thing? And how can we use the answer to these questions to get ourselves, our coworkers, our bosses, and our employees to behave better?

Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.

Wspólczesna filozofia sukcesu przesiaknieta jest do glebi bezmyslnie powtarzanymi frazesami. Antyporadnik Marcina Przybylka zdecydowanym ruchem "przekluwa ten rozdety balon", demaskujac srodowisko biznesu i proponujac inne spojrzenie na sukces. Kaze czytelnikowi przyjac krytyczna, zdroworosadkowa postawe wobec wpajanych w firmie regul i stereotypów. Robi to oczywiscie z przymruzeniem oka, ironicznym usmieszkiem i w przyjaznej formie. Pozycja dedykowana zarówno menedzerom, dyrektorom czy innym biznesmenom wyzszego szczebla, jak i poczatkujacym na sciezce kariery. Idealna na dlugodystansowe podróze samochodem na spotkanie z kontrahentem!

This one-of-a-kind sales guide shows you how to stop wasting your time calling people who don’t want to hear from you and boost your close rate to 80 or 90 percent! Send your commissions soaring, work less, and enjoy it more - all without ever making another cold call. Following Joanne Black’s proven, referral selling system, you’ll discover how to turn current customers and your myriad of contacts into rich sources of referrals - as you establish relationships that ace out the competition.

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

Tired of posting content no one cares about? Dreaming of making money online but don’t want to show your face? You’re in the right jungle. I’m Lulu — the world’s first AICA animal avatar — and on this podcast, I help faceless creators like you stand out, build trust, and actually get sales without burning out or blending into the digital crowd. Each week, you’ll get short, punchy episodes filled with: ✅ Mindset shifts to get you moving ✅ AI strategies to save time and grow faster ✅ Honest, no-fluff conversations about building an online business ✅ And, of course, more ...

The 12Kyle Podcast is a dynamic and engaging show hosted by 12Kyle, who brings a unique perspective to various topics. Known for its conversational and often humorous style, the podcast covers a wide range of subjects, including pop culture, music, sports, and personal experiences. Kyle’s charismatic and insightful approach makes the podcast both entertaining and thought-provoking. Whether he's diving into nostalgic discussions or current events, the 12Kyle Podcast offers a blend of entertainment and information that resonates with listeners.

Der Podcast über das Leben, das Lesen und das Schreiben. Der Video-Podcast mit Bestseller-Autor Alex Pohl (L.C. Frey / Oliver Moros u.a.) und Gästen aus allen Bereichen des Buch-Business. #selpublishing #verlag #selfpublisher #autorin #autorenleben #schreiben #kreativität Hosted on Acast. See acast.com/privacy for more information.

Pro-tip to write a snazzy description - A snappy one-liner + your podcast's name and genre + what sets you apart + CTA.

Let's Hash it Out on Facets of Inspiration TVWe are here to inspire you...SERIES & SHOWSLet's Hash it Out with The Nerd @TheNerdInCharge on X author of Marketing Is Mind Control and Creative Director on Your Marketing Team at Facets of HospitalityPodcast Disclaimer: Let’s Hash It OutLet’s Hash It Out is a thought experiment for entertainment only—not fact, advice, or instruction. Everything shared is opinion, satire, or open discussion, protected under free speech and fair use for commentary, criticism, and analysis. Listeners should think critically, do their own research, and consult ...

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