Showing results for "For the Future" in Marketing & Sales

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

Eswar Prasad explains the world of finance is at the threshold of major disruption that will affect corporations, bankers, states, and indeed all of us. The transformation of money will fundamentally rewrite how ordinary people live. Above all, Prasad foresees the end of physical cash. The driving force won't be phones or credit cards but rather central banks, spurred by the emergence of cryptocurrencies to develop their own, more stable digital currencies.

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com...

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are...

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

Dubbed "CryptoDad" for his impassioned plea to Congress to acknowledge and respect cryptocurrencies as the inevitable product of a fast-growing technological wave and a free marketplace, Chris Giancarlo is considered one of "the most influential individuals in financial regulation." CryptoDad: The Fight for the Future of Money describes Giancarlo's own reckoning with the future of the global economy - at the intersection of markets, technology, and public policy - and lays out the fight for a Digital Dollar.

A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.

In this episode of 'Inside Elon Musk's Mind,' we delve into Musk's transformative ideas surrounding sustainable energy and artificial intelligence. Discover how his vision includes a decentralized energy grid powered by solar and advanced battery technology, and explore the potential of AI to optimize energy infrastructure and enhance sustainability. Join us as we examine the interconnectedness of energy and AI in shaping the future and the ethical considerations that emerge from these innovations. Hosted on Acast. See acast.com/privacy for more information.

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how...

Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

During the Global Financial Crisis in 2008, our financial infrastructure failed. Governments bailed out the very institutions that let the economy down. This episode spurred a serious rethink of our financial system. In DeFi and the Future of Finance, Campbell R. Harvey, Ashwin Ramachandran, and Joey Santoro introduce the new world of decen­tralized finance. The book argues that the current financial landscape is ripe for dis­ruption and we are seeing, in real time, the reinvention of finance.

Candid conversations on how technology, behaviour, and strategy converge to redefine marketing in the age of AI. We unpack how AI reshapes SEO, content, automation, and analytics-and why it matters for leaders, marketers, and creators building brands in an evolving landscape. Each episode connects theory with practice to reveal how automation, data, and AI can drive clarity, creativity, and smarter growth.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

Your Future Biz is for founders who want a business that actually works. Not in theory. Not in a hype thread. In the real world. Mandy McEwen and Lindsay Rios break down the moves most entrepreneurs skip. Validating your ideas. Getting brutally clear on your ICP. Tightening your message. Mapping the buyer journey. Building trust that actually turns into revenue. It’s straight talk from two women with 15+ years each in digital, sales, and marketing. Real strategy. Real examples. A little chaos. And the occasional AI shortcut to keep you sane. If you want clarity, stronger systems, and a GTM ...

In The Future of Community, a team of Web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact Web3 is having—and will continue to have—on our technological and social landscapes. The authors discuss why Web3 really is the "next big thing" to shape our digital and offline futures and how it will transform the world.

Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

Behind the Future is a podcast for teenagers, designed to inspire the next generation of digital professionals. Each week, we speak to industry experts who share their career journeys, challenges, and tips for success. Discover the wide range of opportunities in the digital world. Whether you're exploring career options or just curious, this podcast offers practical advice and real insight.