Showing results for "For the Future" in Marketing

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com...

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are...

A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.

In this episode of 'Inside Elon Musk's Mind,' we delve into Musk's transformative ideas surrounding sustainable energy and artificial intelligence. Discover how his vision includes a decentralized energy grid powered by solar and advanced battery technology, and explore the potential of AI to optimize energy infrastructure and enhance sustainability. Join us as we examine the interconnectedness of energy and AI in shaping the future and the ethical considerations that emerge from these innovations. Hosted on Acast. See acast.com/privacy for more information.

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how...

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Candid conversations on how technology, behaviour, and strategy converge to redefine marketing in the age of AI. We unpack how AI reshapes SEO, content, automation, and analytics-and why it matters for leaders, marketers, and creators building brands in an evolving landscape. Each episode connects theory with practice to reveal how automation, data, and AI can drive clarity, creativity, and smarter growth.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

Your Future Biz is for founders who want a business that actually works. Not in theory. Not in a hype thread. In the real world. Mandy McEwen and Lindsay Rios break down the moves most entrepreneurs skip. Validating your ideas. Getting brutally clear on your ICP. Tightening your message. Mapping the buyer journey. Building trust that actually turns into revenue. It’s straight talk from two women with 15+ years each in digital, sales, and marketing. Real strategy. Real examples. A little chaos. And the occasional AI shortcut to keep you sane. If you want clarity, stronger systems, and a GTM ...

Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.

Behind the Future is a podcast for teenagers, designed to inspire the next generation of digital professionals. Each week, we speak to industry experts who share their career journeys, challenges, and tips for success. Discover the wide range of opportunities in the digital world. Whether you're exploring career options or just curious, this podcast offers practical advice and real insight.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

The Future of Content Discovery: Preparing Marketers for the Next Wave Search is changing—fast. AI is rewriting the rules of visibility, and marketers who don't adapt will fall behind. In this episode, you'll get a clear, tactical playbook for making your content AI-ready. Whether you're part of a content team or a solo strategist, you'll learn how to: 🔍 NAVIGATE THE AI CONTENT REVOLUTION • Understand how AI search and LLMs evaluate content • See why traditional SEO is no longer enough • Discover what drives visibility in the AI era ⚙️ MAKE YOUR CONTENT AI-READY • Apply schema...

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Bienvenue dans le podcast Future of Hiring 💎 Ici, on donne la parole à des dirigeants, investisseurs, directeurs de recrutement, DRH, sourceurs, recruteurs, hiring manager... bref toutes les personnes qui façonnent le futur du recrutement. Le recrutement a changé et les méthodes aussi. Les entreprises qui sortent leurs épingles du jeu sont celles qui se différencient et qui s'inspire du Marketing, de la vente, utilisent des outils d'automatisation et l'IA pour accélérer leurs recrutements. On va aller à la rencontre des experts qui ont expérimenté, testé et approuvé des ...

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, ...

Future Ready is your go-to podcast for navigating the era of continuous innovation and transformation in retail and e-commerce. Hosted by Rebecca, Market Insight Strategist at iPaper, the show explores how retailers can embrace technology, adopt digital-first strategies, and overcome the challenges of transitioning from traditional workflows.Each episode features in-depth conversations with industry leaders, tech pioneers, and retail strategists who share actionable insights, real-world examples, and visionary ideas for shaping the future of retail.From mastering Martech tools to rethinking ...

The Future of Selling is the go-to podcast for sales professionals looking to sharpen their skills and stay ahead in the competitive world of B2B sales. Each episode features expert interviews, real-world case studies, and actionable tips to help you navigate the complex B2B buyer's journey. Whether you're dealing with long sales cycles, multiple decision-makers, or rapidly changing technologies, we’ve got you covered. Tune in to discover the latest trends, best practices, and proven strategies for closing more deals and building lasting relationships in the B2B space. Perfect for sales ...

Welcome to "Future Proofed," the podcast for forward-thinking professionals eager to keep their career and company at the cutting edge. Traditional go-to-market (GTM) strategies have become clunky, inefficient, and bloated. This show explores the intersection of AI and GTM strategies to ensure you cut the GTM Bloat and build a future-ready approach. Each episode of "Future Proofed" dives deep into how AI redefines what it means to craft effective go-to-market strategies. From actionable insights on integrating AI into your sales, marketing, and product strategies, to expert interviews that ...