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This is NOT your typical weight loss book. Weight loss books have historically been rife with misinformation. A conveyor belt of diet books pretending to have the latest revolutionary weight loss "hacks", trying to grab your attention with whatever weight loss diet is trending.

Raymond Francis is the scientist people turn to when diets don’t work. His groundbreaking approach treats excess weight for what it really is—a disease caused by malfunctioning cells. As Francis explains, many of the foods we eat every day, especially the “health” and “diet” ones we dutifully buy to lose weight, have the opposite effect. Full of hidden toxins and lacking nutrients, they actually poison your cells and alter your weight-control genes, causing your body to put on the pounds.

You are often told that eating less and exercising more are the keys to losing weight, but even with multiple plans and temporary successes, do you fail to find lasting results? Renowned fitness expert and New York Times best-selling author Yuri Elkaim provides the key to continuous fat burning in The All-Day Fat-Burning Diet. In this new book, Elkaim presents his unique 5-Day Calorie Cycling Formula, which sets your metabolism to lose up to five pounds a week.

Craig Beck is one of the fittest and healthiest people you will ever meet. So why is he known around the world as ‘Fat Guy Friday’? In truth that’s exactly what he used to be... a big fat guy! Until one day he said “enough is enough”, and broke the cycle of yo-yo dieting that had plagued his life. On Friday, September 10, 2010, he stood on the scales at a depressing 252 Lbs.