Showing results for "Free Inside" in Business & Careers

In this highly anticipated book, the bestselling author of Do Hard Things Steve Magness—“one of the giants of modern thinking about high performance” (Alex Hutchinson)—flips the script on the pursuit of excellence, shifting our thinking from high-stress survival mode to...

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

An alumnus of the Indian Institute of Management, Bangalore, and presently Director at Casa Blanka India Consulting, Jayaram Easwaran's experience of the corporate world spans over three decades and includes stints in various leadership positions. In Inside the C-Suite, he puts together a collection of fictionalized accounts of incidents that have taken place over the course of his career. Drawn from real life and inspired by Easwaran's popular column for Business Line on Campus, Inside the C-Suite is a collection of tales of the Indian workplace.

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.