Showing results for "Futures" in Sales

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are...

The health products industry has boomed from the humble Vitamin C tablet to a $75 billion global phenomenon. Products are sold everywhere from supermarkets to medical clinics to TV shops. This industry is predicted to double in sales again to $150 billion, crating an enormous financial opportunity for the successful companies. The challenge is that the new boom in functional foods is driving rapid change, creating opportunities for some companies and nightmares for others.