Showing results for "Getting Yours" in Negotiating

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.