How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say yes and learn how to:
- Radiate an aura of expertise
- Win trust and leverage credibility
- Build a business case that appeals to both heart and mind
- Adapt for personality, gender, and generational differences
- Use language strategically
- Perfect the five-step persuasion process
- Generate group buy-in
- Master organizational politics
- And more
From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
What members say
- Cyndi Alvarez - Realtor
buying kindle version too. it must be good. I don't invest in both very often. The narrators voice was not my favorite