Showing results for "HISTORY" in Marketing & Sales

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson—Silicon Valley veteran and participant in the invention of the like button—take listeners along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.

'I had never seen a cement plant in my life. I had no idea about limestone deposits or the cement industry in Gujarat. And I had never negotiated an industrial agreement. Yet, in the next few weeks, I would need to be ready for a substantive meeting with Gujarat government officials.' The year...

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

Dealers of Lightning is the riveting story of the legendary Xerox PARC'a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the seventies and eighties. Here for the first time is...

Life Changing Advices (Must Listen!!) from 21st Century Billionaire's like Elon Musk, Jeff Bezos, Bill Gates, Mark Zuckerberg, Ratan Tata and so on at Clumsy Entrepreneur Podcast.

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed...

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

In the late 19th century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up—hats, gloves, and stockings required—and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach.

Ever wondered about the real story behind the ads that changed the world? Join host Fabrizio Caperna as he dissects the creative genius, the risky strategies, and the cultural impact of the most iconic campaigns in history. This isn't just marketing talk; it's a deep dive into the art and science of persuasion, where legendary ideas are born and brands become unforgettable. Welcome to Advertising Archives.

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.

4se Material is a podcast series that explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. Through a series of audio-documentaries, 4se Material brings you the formative moments in the development of these independent industries - specifically where they cross over for business (or societal) impact. This podcast is brought to you by 4SE, a two-day event experience on 23rd/24th May at Chelsea Industrial in NYC, created by Leaders in Sport, SportTechie and Sports Business Journal, in association with Constellation Brands and GMR. For more ...

We're living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.

Crypto, decentralized blockchains, NFTs, and the ownership economy of web3 hold the future of healthcare. Discover how the metaverse provides innovative business models that are poised to revolutionize the way society approaches health. Wealthcare envisions what healthcare and wellness may look like when accidental wellness is a thing of the past. As web3 technology reshapes finance, supply chain, social media, and other industries, Wealthcare presents a clear case for including healthcare privacy and innovation within this new reality.

America is mired in debt—more than $30,000 for every man, woman, and child. Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and...

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, “information wants to be...

On Shoppe Talk, we explore the crossroads of business, branding and philosophy. How do companies create meaning beyond their products? What makes a brand unforgettable? And how can companies think differently about growth, creativity, and connection? If you’re a founder, marketer, or curious thinker, this podcast is your place for fresh ideas and practical wisdom.Shoppe Talk is created and hosted by Jesse Mansfield, entrepreneur, author, and CEO @ Print Shoppe; a commercial printing and direct mail advertising agency. He distills decades of experience in entrepreneurship and thousands of ...

In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet.

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.