Showing results for "How Business Storytelling Works" in All Categories

Why are you alive today and reading this book?How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling.Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological...

This brilliant audiobook explains and explores the essential terms and key concepts in the world of business, finance and company management. If you're perplexed by profit margins, confused by cash flow or baffled by balance sheets, all your questions and many more are answered in this indispensable guide. Get to grips with how companies work from management to research and development, and sales and marketing to production and distribution.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Give your hard work a voice and amplify your impact by communicating in a way that makes people want to listen and respond—storytelling with you will help you do it.

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

An absolute treat for the heart and mind, these 24 lectures demonstrate how to master the art of storytelling, offering insight into the process of crafting and delivering a tale to enhancing the stories you tell everyday-to your children at bedtime, in your conversational anecdotes, and in your presentations at work. Teachers, lawyers, clergy, coaches, parents, and anyone who wants to understand the power of stories to capture hearts and minds will benefit from these lessons.

Use storytelling to influence people and move them to action. Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling for Dummies can help you do this - and more.

From evoking a scene to charting a plot to revising your drafts, Writing Great Fiction: Storytelling Tips and Techniques offers a master class in storytelling. Taught by award-winning novelist James Hynes, a former visiting professor at the famed Iowa Writers' Workshop, these 24 insightful lectures show you the ins and outs of the fiction writer's craft.

Just two friendors turned besties spilling all the tea on the event industry and entrepreneur life.

Do you have fun at work? Lynne Parker spent years working in public relations and marketing and although she was good at it she wasn’t having fun. Then somebody told her that women weren’t funny and the rest is history.Lynne created Funny Women in 2002 and it’s grown to become the leading community for female comedy empowering thousands of women to have a voice, through performing, writing and creating content. The celebrated Funny Women Awards are the beating heart of the community and many past winners and finalists are now household names.Lynne describes Funny Women as her life’s ...