Showing results for "How the Internet Works" in Marketing & Sales

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV through a site like LinkedIn, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social' posts that you may make outside of work. You need to know your audience, work out the best channels to use, and sharpen your messaging accordingly.

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

Every time we Google something, Facebook someone, or just carry a phone, we create data. Yet, we do not benefit from this wealth of information as much as we should. Andreas Weigend - an advisor to Alibaba, BMW, Hyatt, MasterCard, and Lufthansa, among others - wants to change that. In Data for the People, he proposes six basic data rights that we all need to make better decisions. Big data is here to stay. The time has come to shift the balance of power back to the individual.