Showing results for "How to Build" in Marketing

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn't happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this audiobook will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders, and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership.

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the customer leadership executive, this book follows the five-competency model she uses to coach the C-Suite and chief customer officers.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves. Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business. His clear, down-to-earth advice will help listeners at all stages of their career; from novices to middle-management, and from start-up entrepreneurs to Chief Executives...anyone looking to progress their career in business should have this audiobook.

Join us on a journey as we build our own company from the ground up in real time while inspiring you to turn your dreams into reality along the way. The “How to Build Your Own Dreams” podcast empowers individuals to take control of their lives and build their own futures. Whether you're an entrepreneur, an artist, or simply looking to make a change, this podcast will provide the tools, insights, and motivation you need to bring your vision to life. Each week, we share stories of our triumphs, challenges, and tips for success. If you're ready to turn your aspirations into action, tune in ...

Welcome to how to build an empire, the podcast that will take you through everything you need to know to build a marketing machine that can scale. New business founder? this is the podcast for you 💪

German/English Channel You always wanted to know what all this startup thing is about? We feel you. That's why we just document our own story. And this is nothing to brag about, just pure reality for all the people out there trying to create something awesome. Or not, we'll see... ;) ---------------------------------------------------------- Du wolltest schon immer wissen, was es mit diesem Startup-Ding auf sich hat? Wir auch. Daher dachten wir, wir dokumentieren einfach mal unsere eigene Story! Das ist ist nicht zum angeben, sondern einfach nur die nackte Wahrheit für all die Freigeister da ...

Welcome to How to Build a Growth System, the podcast that rethinks the way businesses approach B2B growth. Each month, we dive into common organizational challenges or patterns that are stalling growth in many companies. But here’s the twist—we re-examine these issues through the powerful lens of systems thinking. By connecting the dots between different parts of your business, we uncover deeper insights and actionable solutions you can implement to accelerate growth. Whether you're part of a growth team, a leader, or someone who just wants to think differently about scaling, How to Build ...

Help and tips for marketing professionals and brand managers considering or already creating podcasts. Learn how to create and improve podcasts for brands or products you are working on, with quality advice from expert guests who share their knowledge and experience.

Pam Monteith is the Owner and CEO of Great Work Online. She has 15 years of experience in the digital marketing landscape and in the last 8 years as a Fractional COO. Through hard work, passion & eagerness to learn the newest trends in the industry, plus the gained credible experiences Pam has helped her better understand the demands & goals of Great Work Online's clients. This expertise allows her to understand their needs and provide them with the high-quality service they expect. More so, take their businesses to the next level. Pam co-founded her digital marketing firm with her husband, ...

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

কোকা-কোলা এবং পেপসি— শুধুই কোমল পানীয়? নাকি আরো বেশি কিছু? একজন মানুষ যখন জেনে শুনে কোক পান করছেন, তখন কি তিনি কেবল কোমল পানীয়টুকুই পান করছেন? নাকি তার মনে-মগজে, অনুভূতি এবং অভিজ্ঞতায় আষ্টেপৃষ্ঠে জড়িয়ে যাচ্ছে কোকা-কোলা নামক ...

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs” - including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano ( French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others - can help you take an idea public and build influence for it.

Welcome to The eComBrew Unboxed, your one-stop source for the latest trends, strategies, and tips in eCommerce growth marketing. Listen in as we unravel the secrets behind successful eCommerce growth marketing strategies, share expert insights, and interview top industry professionals to help you skyrocket your online business.

Join Ward Sandler, the co-founder of MemberSpace, as he talks to entrepreneurs focused on building and growing their membership business sustainably. Get tips, advice and insights to help you create your own successful membership site.

John Kilcullen, Chairman and CEO of IDG Books Worldwide, and the brains behind the For Dummies series, talks about branding, entrepreneurship, startups, and dynamic growth.