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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Written by: Peter Fader, Bruce Hardie, Michael Ross
- Narrated by: Walter Dixon
- Length: 4 hrs and 42 mins
- Unabridged
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How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrated by: Walter Dixon
- Length: 4 hrs and 42 mins
- Release Date: 14-03-23
- Language: English
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₹469.00 or free with 30-day trial
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