Showing results for "Intellectual Property Rights" in All Categories

Through compelling case studies, including those of Starbucks, Coca-Cola, Sony, Amazon, and Google Books, Vaidhyanathan shows that the modern intellectual property systems reflect three centuries of changes in politics, economics, technologies, and social values. Although it emerged from a desire to foster creativity while simultaneously protecting it, intellectual property today has fundamentally shifted to a political dimension.

The electronic age has dramatically altered the terms of trade for intellectual goods. How valuable is the product you are developing - and how do you plan to generate revenue from it in the future? Paul Goldstein, Professor of Law at Stanford University, provides a comprehensible framework for current intellectual property law and the prospects for its modification in the United States and the world. He also discusses the cause and effect of intellectual property losses as well as the influence of law on product value.