Showing results for "J. LO" in Marketing

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

This is about his journey of how LinkedIn changed Chris J Reed's life and how to make other entrepreneurs into LinkedIn rock stars. Chris loves to share his entrepreneurial journey and how he became both famous and infamous through the power of LinkedIn. The tips, tricks, hacks, and lessons he shares in this, his fourth best-selling book, anyone can use to achieve their own rock star success.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth — not trends, recycled ideas, or empty advice. The show is built around a company page–led ...

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on ...

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.

J'y vais mais j'ai peur, c'est le podcast qui aide les solopreneurs à oser le face caméra dans leur communication. Chaque mois, je reçois à mon micro une solopreneuse ou un solopreneur qui utilise déjà le face caméra dans sa communication pour en faire un pilier majeur de sa création de contenu. Avec ce podcast, ma mission est de vous aider à incarner votre business pour décupler votre impact médiatique. Décupler votre impact médiatique, renforcer votre autorité et votre réputation. Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.

A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.

J Gang Passes through to talk about his Journey so far from music to his drink brand called ZaZa Potion Hosted on Acast. See acast.com/privacy for more information.

J. Douglas Edwards is the man who first introduced Tom Hopkins to professional selling. He was the sales trainer of the 1950s, 1960s, and 1970s. He trained over 200,000 salespeople a year for over 20 years. Hired by corporations around the world, Mr. Edwards began a crusade to change the image of the stereotypical salesperson that Tom Hopkins carries forward today.

The Little J Marketing Co. is a Colorado-based creative and digital marketing agency helping businesses, nonprofits, and faith-driven organizations craft clear, impactful stories. Their services include branding, web design, SEO, video production, and social media strategy. Focused on blending clarity with creativity, The Little J empowers clients to connect with audiences, strengthen their identity, and achieve growth with purpose.

J. David Kuo had a ringside seat at one of the biggest busts of the Internet age. Value America (NASDAQ: VUSA) was supposed to revolutionize retailing by using the Internet -- no more retailers or distributors needed. Fred Smith, legendary founder of Federal Express, called it the best business...

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.

Byrdism – The J. Richard Byrd Audio Experience A masterclass in motion. This is my unfiltered feed of strategy, soul, and sound. Byrdism is my digital library—an archive of what I’m building, what I’m breaking down, and what I believe in. Expect a mix of: Behind-the-scenes business moves Legacy-building mindset shifts Live keynotes, coaching sessions, and strategy talks Candid conversations and moments of divine download Whether it’s marketing, media, ministry, or momentum, Byrdism is where I document the journey and drop the gems. It’s not just a podcast—it’s a living ...

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.