Showing results by author "Clyde Fessler" in All Categories
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Rebuilding the Brand
- How Harley-Davidson Became King of the Road
- Written by: Clyde Fessler
- Narrated by: L. J. Ganser
- Length: 3 hrs and 57 mins
- Unabridged
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Overall7
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Performance7
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Story7
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.
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Rebuilding the Brand
- How Harley-Davidson Became King of the Road
- Narrated by: L. J. Ganser
- Length: 3 hrs and 57 mins
- Release Date: 07-10-14
- Language: English
- Leadership · Marketing · Personal Success
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