Showing results for "John" in Engineering

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

This one-volume anthology provides a comprehensive analysis of the role that air power has played in military conflicts over the past century. Comprising 16 essays penned by a global cadre of leading military experts, A History of Air Warfare chronologically examines the utility of air power from World War I to the second Lebanon war, campaign by campaign.

Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.

The Python-Based Laboratory: A Hands-On Guide for Scientists and Engineers provides a learn-by-doing approach to acquiring the Python programming skills needed to implement computer-controlled experimental work.

Our society has gone through a weird, unremarked transition: once a novelty, the Net is now something that we take for granted, like mains electricity or running water. In the process we've been surprisingly incurious about its significance or cultural implications. How has our society become dependent on a utility that it doesn't really understand? John Naughton has distilled the noisy chatter surrounding the internet's relentless evolution into nine clear-sighted areas of understanding.

Starting out as a talented youth riding the desert tracks of California, his reckless nature and incredible talent earned him a position in the rarefied world of professional motorcycle racing. Despite the success in his professional life, his personal life was crumbling around him - John was battling with depression and temptation, which began to threaten his career, health and marriage, ultimately bringing him to a life of alcoholism, addiction and even smuggling.

Mick Walker - leading authority on all forms of motorcycle sport - examines the long career of the quickest and most determined competitors of all time in this enthralling biography. In the late 1950's John Surtees was the dominant rider in top-level British and European motorcycle racing. A precocious talent, he began riding competitively on Vincents in the early 1950's, then REGs and NSUs and Nortons. He swiftly established himself as one of the quickest and most determined competitors.

After sailing 300,000 miles and weathering dozens of storms in all the world's oceans, John Kretschmer has plenty of stories and advice to share. John's offshore training passages sell out a year in advance, and his entertaining presentations are popular at boat shows and yacht clubs all over the English-speaking world. John's talent for storytelling enchants his audience as it soaks up the lessons he learned during his often challenging voyages. Now you can take a seat next to John - at a lesser cost - and get the knowledge you need to fulfill your own dream of blue-water adventure.

He pulled off what some deem the crime of the century: skyjacking a commercial jetliner, collecting a ransom of $200,000, parachuting off the aft stairs of the Boeing 727 into the night, and simply disappearing. Since November 1971, “D. B. Cooper”—no one knows his real name or identity—has become a figure of enduring fascination and obsession. The FBI pursued him for over forty years, before closing the case and leaving it unsolved. Unsolved, perhaps, but much admired. D. B. Cooper’s exploit over the skies of the American Northwest has inspired books, films, and endless speculation.

Sub Culture explores the crucial role of the submarine in modern history, its contribution to scientific progress and maritime exploration, and how it has been portrayed in art, literature, fantasy, and film. Ranging from the American Civil War to the destruction of the Russian submarine Kursk in 2000, the book examines the submarine's activities in the First and Second World Wars, the Cold War, and in covert operations and marine exploration to the present day.

Machines That Think explores how artificial intelligence helps us understand human intelligence, machines that compose music and write stories - and asks if AI is really a threat. Sometime in the future, the intelligence of machines will exceed that of human brain power. So are we on the edge of an AI-pocalypse, with superintelligent devices superseding humanity, as predicted by Stephen Hawking? Or will this herald a kind of utopia, with machines doing a far better job at complex tasks than us?

A nostalgic celebration of the golden age of aviation - and the iconic DH60 Moth in its centenary year 'Vivid and entertaining' TLS 'A wonderfully affecting, highly entertaining, at times elegiac account of a legendary aircraft' JOHN NICHOL 'A joy... Alexander Norman brings to life a golden era...

Прогуливаясь по интернет-страницам, вам наверняка не раз приходилось сталкиваться с упоминаниями об iPad. Многих впечатляет, с каким нетерпением люди ждут выхода новых моделей этого легендарного планшета, и наверняка возникает закономерный вопрос: «Так для чего же нужен iPad и что он из себя представляет?». Сейчас, когда мы получили представление о том, что из себя представляет iPad, пора разобраться с тем, зачем нам вообще он так необходим и почему во всем мире находятся миллионы ярых поклонников этого большого, но такого красивого устройства. …

iPhone – это телефон, который произвел революцию в сфере мобильных устройств. Он, являясь, безусловно, телефоном, кардинально отличается от привычного многим устройства и далеко не все могут сразу разобраться во всех функциях, хитростях и тонкостях работы с ним. И именно для этого мы выпустили эту книгу, которая легко и быстро объяснит вам, как превратить этот аппарат в своего верного помощника. …

Sixty years ago, cars and airplanes were still deathtraps waiting to happen. Today, both are safer than ever, thanks in part to one pioneering air force doctor’s research on seatbelts and ejection seats. The exploits of John Paul Stapp (1910–1999) come to thrilling life in this biography of...

The thrilling true story of train-robbing revolutionaries and passengers who got more than they paid for in this Murder on the Orient Express–style adventure, set in China’s republican era. In 1923 Shanghai, native and foreign travelers alike are enthralled by the establishment of a new...

After rewriting history with their discovery of a Nazi U-boat off the coast of New Jersey, legendary divers John Chatterton and Richie Kohler decided to investigate the great enduring mystery of history's most notorious shipwreck: Why did Titanic sink as quickly as it did? To answer the question...

A gripping and unique ""in-the-cockpit"" account of Charles Lindbergh’s extraordinary first transatlantic flight from New York to Paris, by acclaimed aviation historian (Viper Pilot, Lords of the Sky) and former fighter pilot Dan Hampton—""one of the most decorated pilots in Air Force...

Bitcoin. Cryptocurrencies. Digital dollars. They’re all built on the world-changing technology known as blockchain. This audiobook single explains blockchain in a format that’s friendly and fun. Written for busy technology leaders, entrepreneurs, and students, Sir John Hargrave and Evan Karnoupakis show you how leading-edge organizations are building blockchain into their businesses.

Die Energiewende steckt in einer tiefen Krise: Regierungspolitiker räumen mittlerweile ein, dass kaum etwas in dem deutschen Musterschülerprojekt nach Plan läuft. Millionen Stromkunden bringen mehr als 20 Milliarden Euro an jährlichen Subventionen auf, während nur wenige profitieren. Das grüne Jobwunder fand nur in Prognosen statt. Und zur Kohlendioxid-Reduzierung trägt die Ökoenergie nichts bei.