Showing results for "Luck" in Management

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

Esteemed business school professors and renowned marketing consultants Alex Rovira and Fernando Trías de Bes have advised such multinational corporations as Bayer, Mercedes-Benz, Microsoft, Pepsi, and Sony. Written to counter the belief in blind chance, this international best seller is a simple yet profound fable that teaches us to stop waiting for good luck but to start cultivating the conditions that make success possible.