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It's Not Luck

Marketing, Production, and the Theory of Constraints
Written by: Eliyahu M. Goldratt
Narrated by: Rick Adamson
Length: 8 hrs and 30 mins
Categories: Business & Money, Careers
5 out of 5 stars (17 ratings)

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Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

What members say

Average Customer Ratings

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interesting Concepts

Simple yet powerful concepts. The story format makes listening interesting. It would have been better if the performance was done by multiple artistes.

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  • Robert Justice
  • 22-02-16

Good story. Ok performance

The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

7 people found this helpful

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  • kelly
  • 17-12-17

Needs extra voices

Would've been nice if a female narrator read the female parts, it was difficult to keep up with which character was speaking sometimes.

2 people found this helpful

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  • Puya Parniani
  • 26-01-17

Good, but not as good as the original

overall good audio book. what is really frustrating is the narrator speaking for all participants. hearing his voice as Alex Rogo as well as his 14 year old daughter, wife, or coworkers makes it hard to follow who is who. tools and techniques could have been explained better.

3 people found this helpful

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  • A. Gore
  • 22-04-20

Amazing

Just as good as the Goal. Possibly better. You can’t go wrong give it a try.

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  • Anonymous User
  • 29-01-20

Great content and great listening experience

The book is very worth listening. Like other Goldratt's business novels (e.g. The Goal and Critical Chain) the listening experience is so good that it is hard to interrupt listening.
Different from his other novels (which focus more on his findings in applied contexts), this book focuses on his the thinking process and how to apply it in different contexts, such as enterprise management and personal life conflicts.

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  • Joseph Pangilinan
  • 12-01-20

Thinking Processes.

Eliyahu Goldratt's brilliant. His generic Thinking Processes must be required learning at ALL school levels.

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  • Ciprian Dobre-Trifan
  • 20-12-19

more goldratt brilliance

Just like The Goal, this book is a gold mine. Explains with unshakable logic most business strategy trends that still govern our world. Simply awesome!

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  • Victor Barrientos
  • 11-06-19

A PDF with the Current Reality Trees would work

Couple of great business takeaways, it would be more be more useful if the current reality trees and clouds discussion in the book were included in a PDF

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  • Serban Alexandru Bogdan
  • 10-12-18

The next story after The Goal

If you enjoyed the story from The Goal you can read about the next adventure in It's not luck. Not the same magic as the first book but definitely a good reading. Convinced me to buy another of his books.

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  • Mandar Mulekar
  • 16-11-18

A gem by The Guru Mr. Goldratt...

Love this book... a must listen/read and repeat read for everyone... don't forget The Goal where Alex Rogo turns around a loss making plant into a star with each step of improvement explained by Mr. Goldratt... True masterpieces on continuous improvement...

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  • Christopher Bisazza
  • 06-05-18

Lacks support material

This book - a worthy follow-up to the goal - introduces the thinking tools that are part of the theory of constraints, all wrapped up in a story that demonstrates their use at multiple levels.

Unfortunately the diagrams included in the print version of this book are not made available in the audiobook. In practice this means you will struggle to follow along unless you already know the material... in which case you don't need this book.

2 people found this helpful

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  • Anonymous User
  • 28-06-17

Great follow on from The Goal.

If you have listened to the first instalment this is a must to carry on the story.

Some great ideas of how to structure thinking to tackle problems within marketing!

1 person found this helpful

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  • Anonymous User
  • 21-04-20

amazing

captivating from start to finish and have never been happier at how a characters journey concluded

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  • randy
  • 26-01-19

great follow up

Easy to listen to and follow. The lessons contained within are extremely valuable.
It is recommended that you listen to "The Goal" first.

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  • Marek
  • 04-04-18

CEO CLASS

Every person in managed should listen to that book :) Love it !!! Already testing some of the book technic at work and life!

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  • M P L
  • 04-12-18

Amazing Book

This book helped my brain to look at different angles at every thing. Worth listening.

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  • Ian R
  • 29-11-18

love it!

couldn't stop listening to it. very inspirational. narrator makes it interesting too! many words of wisdom throughout the book.

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  • Kindle Customer
  • 29-06-18

Brilliant

loved the book, specifically the story. the author is a genius, and his concepts are game changing.

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  • K.Aki
  • 13-08-15

not suitable for English learning

Because the file is offered as one big file without chapter.
You have no choice but to listen the story from the beginning.
And it is a low-quality sound, too.

I would like to recommend you to buy CD.