It's Not Luck
Marketing, Production, and the Theory of Constraints
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Narrated by:
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Rick Adamson
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Written by:
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Eliyahu M. Goldratt
About this listen
Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.
©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge CompanyPeople who bought this also bought...
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A young, untested team of problem solvers challenged with saving their company moves from board room to classroom in search of answers - and finds them through lively, open discourse with their innovative professor. This gripping, fast-paced business novel does for project management what Eliyahu M. Goldratt's other novels have done for production and marketing.
-
-
Awesome Technique
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Beyond the Goal
- Eliyahu Goldratt Speaks on the Theory of Constraints
- Written by: Eliyahu Goldratt
- Narrated by: Eliyahu Goldratt
- Length: 5 hrs and 47 mins
- Unabridged
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Overall24
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Performance21
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Story21
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-
Wow !
- By Dinkar Gupta on 14-05-23
-
The Goal
- A Process of Ongoing Improvement - 30th Anniversary Edition
- Written by: Eliyahu M. Goldratt, Jeff Cox
- Narrated by: uncredited
- Length: 11 hrs and 45 mins
- Unabridged
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Overall291
-
Performance236
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Story240
In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
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Great book with awesome recording.
- By LifeYaari on 05-12-18
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Isn’t it Obvious
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- Written by: Eliyahu M. Goldratt, Ilan Eshkoli, Joe Brownleer
- Narrated by: Kaleo Griffith
- Length: 4 hrs and 58 mins
- Unabridged
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Overall40
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Performance33
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Story33
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- By Anonymous User on 27-07-25
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- Written by: Efrat Goldratt-Ashlag
- Narrated by: Perry Daniels
- Length: 4 hrs and 10 mins
- Unabridged
-
Overall22
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Performance20
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Story20
Marc Wilson is not giving up. He is determined to turn around the struggling family company and keep it, despite his father's decision to sell. The problem is that they are late on more and more projects and their customers won't tolerate it anymore. Marc is looking everywhere for a solution, when in one of his MBA classes he comes across a unique approach that views operations in terms of flow.
-
-
Maps all problems exactly
- By Vishwajeet on 21-09-24
-
The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall97
-
Performance82
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Story81
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...
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- By Himanshu Ahluwalia on 08-08-24
must read for people in executive cadre
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interesting Concepts
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The audio reading is soothing to the ears and kept me engaged throughout.
Great book on TOC
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A fitting sequel to "The goal"
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Super 5 star
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