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It's Not Luck

Marketing, Production, and the Theory of Constraints

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It's Not Luck

Written by: Eliyahu M. Goldratt
Narrated by: Rick Adamson
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₹199 per month after 3 months. Renews automatically. Cancel anytime. Offer ends 15 July, 2026 at 11:59 PM IST.

Buy Now for ₹671.06

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Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

(P)2014 HighBridge Company Management Management & Leadership Process Improvement
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Awesome book, thats how all books should be written. Concepts in a story and a coherent one.

Super 5 star

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like any other book on TOC, this one is ❤️ too. must read as it comes directly from EG

must read for people in executive cadre

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Another example for Goldratt's inimitable style of business schooling. At times, it looks like fantasy. But don't managers look for fantastic results?

A fitting sequel to "The goal"

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The concepts of UDEs and CRTs are nicely explained.
The audio reading is soothing to the ears and kept me engaged throughout.

Great book on TOC

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Simple yet powerful concepts. The story format makes listening interesting. It would have been better if the performance was done by multiple artistes.

interesting Concepts

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